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Apple Inc. is large American company which resides in Cupertino, California. The company was founded in April 1976 and was originally called Apple Computer Inc. It changed its name in 2007 and same year Steve Jobs introduced the iPhone. The company focuses on developing and designing consumer electronics such as smart-phones, computers, tablets,music players etc. Their most famous and successful products are iPhones, Mac computers,iPads and iPods.Apple Inc. is an international company and is the second largest IT technologycompany by revenue.
The largest ITT company by revenue is still Samsung. Samsung is alsothe largest phone maker in the world, closely followed by Nokia and Apple, who is the thirdlargest phone supplier.In the year 2008 was Apple named the most admired company by Fortune magazineand the company grew in importance. From 2008 to 2012 was Apple the most admiredcompany in the world which made Apple’s brand surpass “Coca-Cola” and become the newmost valuable brand in the world according to “Best Global Brands” report. Despite this hugesuccess the company struggles with complaints and criticism towards its environmental andemployment politics. The critics point out that company’s products are assembled under horrible conditions in China and other 3rd should care more about the environment since its products are arguably pricey and thecompany has enough funds to become more “green”.Apple employs a lot of people worldwide and has stores all over the planet.
It hasa total of 408 retail stores in many different countries and employs 72 800 employees aspermanent full-time workers. It also employs 3 300 temporarily. The company made verybig revenue in the year 2012 and thanks to that they entered the top 10 list of Fortune 500magazine. With revenue of 156 billion USD in 2012 and market value of 415 billion USD,Apple gained 11 places and is now ranked number six in Fortune 500 list.world countries. Others add that the company.
1976- 80 The creation and fusion of Apple company
The Apple I was the initial product of the Apple company and it did not contain such
components as for example monitor and case. Later, wooden case was included into the kit.
The company Apple was founded in April, in 1976 by Steve Jobs, Steve Wozniak and Ronald
Wayne. They introduced Apple I kit- which was the first personal computer- manually built
and launched in July 1976. It cost 666,66 dollars taking inflation into account.
The Apple fusion took place in 1977 with only two creators- Wozniak and Jobs. Wayne sold
his share of the firm back to Wozniak and Jobs. The Apple company was supported by multi-
millionaire Mike Markkula who granted business and funding to the company during the
fusion.
In the first five years of funding, the profit was 100% higher each four months, on average
700%.
Then, the Apple II was created by Wozniak. It was different from its main competitors. It
contained floppy disk drive- DiskII. It had a unique color graphics and free architecture.
In the late 70´s Apple owned personnel of computer designers and Apple III was launched in
1980. It was meant to be the competitor to IBM on the technical market.
Steve Jobs and other few members of Apple staff visited Xerox PARC in 1979. They wanted
to observe the Xerox Alto. They were offered three days use of PARC items. In return, they
offered to sell 100 000 shares of Apple at the price of 10 dollars a share. One of the owners-
Steve Jobs readily knew that all the next computers would contain graphical user interface.
Apple Lisa was his next step after developing GUI.
What makes Apple the leader No 1 in the whole world? It is the fact, that it immediately made
300 its employees millionaires. It is more than any other company in the world.
Apple is very successful company known in the whole world. It became famous with bringing new technologies as iPhone, iPod Touch or iPad on the world market. Touch screens existed before, but this new kind of products introduced also new look of music players, mobile phones and personal computers. On January 9, 2007, Steve Jobs changed the main focus of the company so Apple started to make also mobile devices. That made the Apple shares rise very high. And they rose even more in next few months. Jobs posted an article on February 6, 2007 about iTunes Store. This was supposed to be an instrument for selling music without DRM (digital rights management). British music company EMI followed by other music associations agreed. Later, in July, Apple started to sell also applications on the App Store. That was very successful, the store started to make over $1 million every day. Apple became the world third-biggest mobile devices supplier in three months. In the middle of December 2008 the company announced that 2009 will be the last year of Apple taking part in Macworld Expo. A month later Steve Jobs said he needed to concentrate on his health. So he took a break from Apple for six months. Although Jobs was missing for longer time, Apple had a great season and very high earnings. On the early 2010 they presented the iPad – an instrument similar to tablet. This device was developed quickly, because it used a lot of the same apps like iPhone. In April 2010 iPad got to UK and succeeded there immediately. Something important happened also in May 2010. It was the first time since 1989 when Apple overcame one of its largest competitors Microsoft. Next Apple’s innovations that year were for example iPhone 4, new iPod generation (Nano, Touch and Shuffle), update of a laptop MacBook Air, Mac App Store and new version of Mac OS – X Lion. In 2011 there was a premiere of a documentary movie called Something Ventured. This movie is about world’s most revolutionary companies including Apple.
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