The Atrium

Just published in the medical journal, BMJ, retired honorary consultant and emeritus professor of dermatology at the Norfolk and Norwich University Hospital, Sam Shuster, reveals startling results into the differences between the reactions of men and women to the sight of a unicyclist.

Because at the time there were no other unicyclists in the area, such sightings would have been exceptional, yet I soon found that the responses to them were stereotyped and predictable. I realised that this indicated an underlying biological phenomenon and set about its study.

The interesting study can be found here.