My OperaLink seo How To Use Free Traffic Suggestions To Improve Sales
Saturday, August 21, 2010 9:29:41 PM
By free traffic, we generally refer to the number of web visitors that access a certain web page without the website owner paying for them. Free traffic represents the normal result of good web page indexation, optimization and maintenance. The popularity of a website should always be on the rise, provided that it addresses a niche market, and it promotes a quality product. Not all free traffic is good for business. That is an entirely different matter if we consider web surfers' and there business relevance.
You can get more traffic if you implement professional strategies to get the users' attention and make the pages really competitive. And of course the more people you get to visit your website, the greater the chances are that you will make a sale. At least, this is what most people think when they are trying to boost the sales on there site. The truth is that you can get a thousand visitors every day and make no sales, on the contrary you could lose money if you are using Google Adwords. How is this possible? Such a situation takes us back to the choice of keywords. I'll tell you why.
Let's say you promote pet food. The keywords you choose for your website should be targeted for people looking to buy pet food not for people who are just surfing the web looking for information on the different types of pet food. Thus, using too general or broad terms like 'cat', 'cat food', 'cat nutrition' could be disadvantageous, try to use longer keyword phrases like 'best cat food', 'what cats like to eat' and the like. Carefully look into the keywords status in case you have high free traffic but a low conversion rate.
If this is one of your issues you may need to start from the beginning and start your search engine optimization all over again. A good solution for making the right keyword choices from the very beginning is to use some keyword selecting tools that identify the highest in demand keywords and provide you with full listings of terms. Some of these will be used for article marketing, others for search engine optimization, but they all aim at increasing the level of free traffic and sales.
You could do a bit of reading about the rules that make free traffic advantageous for businesses. You will inevitably find tips and suggestions from people who have been doing online marketing for a long time. Take whatever you consider useful and relevant in such materials and implement the information in your business strategies. Good luck!
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