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Mutual backlinks function like this. You will put your link to your site on someon else's web page and they will be able to put their website on your site. It is a trade. However, there has been quite a bit of debates about these types of links.

Do they perform there role to help improve your ranking in the search engines? Do they harm your page ranking? Should you bother taking part in them? To answer these questions, take a moment to think of both sides of the situation. When it comes to the final results, for most website owners, is the fact that they are able of helping you.

There are reasons why reciprocal links may not be good. When trading links first started to be applied, it was a trade off between one site owner and another. If you were involved in a home decorating business, for example, it will be rewarding to join with and get a backlink to a company that provides windows. You both would benefit from trading links.

When they started out and the web masters did this, they learned that their websites did in reality rank better in the search engine results. In point of fact, it worked so good that website owners went out and searched for more and more link exchanges.

There in caused the problem. Rather then doing work with other site owners to build a relationship and build a reciprocal link that benefited both websites, a lot site developers realized that they could purchase these backlinks instead of building them honestly.

Now, they did not have to go to the trouble of tempting the other sites that they would like to receive links from, instead they could simply purchase them. Even though, this isn't so bad right? The problem was that website owners were purchasing and taking advantage of thousands of reciprocal links for their website. This is altogether unnatural and it simply did not work out good for them.

But why did it change? The search engines soon detected this scheme of getting your web page to rank well. So the major search engines developed programs that would spot this technique and the fact that sites that were employing this large amount of reciprocal links in this fashion, lost there ranking in the search engines!

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