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Wow – Online Advertising Company Adknowledge Raises $45 Million

http://techcrunch.com/2011/01/11/adknowledge-funding/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29&utm_content=Google+Feedfetcher

Adknowledge, which expenses by itself as the operator from the world’s largest privately held Internet marketing network, has raised $45 million in funding, an SEC filing reveals.

This isn’t the first time the company has raised a monster round - Adknowledge secured $48 million in funding from Technology Crossover Ventures (TCV) back again in 2006.

According to the filing, the equity round wasn’t in relation with an acquisition or merger, which rules out that the funding was raised in relation towards the company’s recent buy of SocialMedia.com’s ad network.

We’ve contacted the business for more info on the financing. From what I can collect, TCV invested again, with JMI Equity participating also.

According towards the submitting, particular proceeds from the round will probably be utilized to repurchase securities from existing shareholders, such as Adknowledge CEO Scott Lynn, President Brett Brewer and an unnamed affiliate of Will Griffith, General Companion at Technologies Crossover Ventures.

Founded in 2004, Adknowledge employs over 300 employees and has revenues of $300 million, according to its website. It is been quite acquisitive more than the previous few years, as you can inform from your list of bought companies on CrunchBase.

Its most recent notable recruitment was the hiring of former Yahoo chief information officer Usama Fayyad, who advises Adknowledge in its quest to build what it refers to as an “Amazon-like recommendation engine” for on-line advertisements.

Headquartered in Kansas Metropolis, Adknowledge has offices in Los Angeles, San Francisco, Chicago, Ft. Myers, New York, and worldwide offices within the United Kingdom and Australia.

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