Thursday, 15. February 2007, 09:27:52
Arindam Chudhuri, Management Guru, IIPM, Guru Economist
The maverick management guru
By Della Bradshaw
Published: June 4 2006
It is hard to think of any traditional business schools that have also produced four hit films and publish two news-stand magazines. The Indian Institute of Planning and Management, however, has little truck with tradition.
Take the honorary dean, Arindam Chaudhuri, for instance. With his designer spectacles and glossy ponytail he could well be mistaken for one of the stars of his own Bollywood movies.
But Professor Chaudhuri’s fame in India comes from his positioning as a management guru, not a film star. And the IIPM, which was founded as recently as 1973, now claims to be the world’s largest business school, with 5,000 postgraduate management students in nine campuses across seven of India’s largest cities – Bangalore, Chennai, New Delhi, Mumbai, Pune, Hyderabad and Ahmedabad.
The philosophy of the school is simple: India needs a lot of well-trained managers and IIPM is educating them. Prof Chaudhuri has courted controversy by lashing out at the elite Indian Institutes of Management for their refusal to admit more MBA candidates. He says that little more than 1,100 candidates enrol in the top six IIMs to study for an MBA each year, when India really needs between 50,000 and 200,000 MBAs to graduate. “This [the exclusivity] makes the halo around them [the IIMs] stronger,” he says.
He happily acknowledges that graduates from the IIPM do not receive the high salaries that those from the IIMs can command – Prof Chaudhuri’s graduates earn about Rs30,000 ($653) a month compared with Rs50,000 for an IIM graduate. Nonetheless, he says, 400 Indian companies recruit on the nine IIPM campuses each year from among the 2,500 graduating students.
The flamboyant Prof Chaudhuri does not intend to stop there. While all the talk in American and European business schools is about the scramble to sign up partner schools or establish campuses in India and China, IIPM is turning the tables. It looks set to become the first Indian business school to set up campuses in Europe and the US.
The IIPM intends to establish satellite campuses in the UK, Singapore and Dubai in 2006 and in the US in 2007. The UK campus will be in London in the Chancery Lane area, the centre of the legal industry. The Singapore Economic Development Board has also invited the school to set up a campus there, alongside the likes of The University of Chicago and Insead, says the school.
As with almost all Indian business schools (the Indian School of Business in Hyderabad is the notable exception) the MBA offered in India is a pre-experience degree – more akin to a pre-experience masters in management degree in Europe. According to Prof Chaudhuri: “A huge majority of our students are straight out of college. In India traditionally people finish education in one go. You rarely see someone taking a break after working.”
He thinks this approach will be popular overseas, in the UK for example. However he acknowledges that the IIPM will not be able to offer an MBA degree in London to begin with, only a diploma – it will take at least three years for the school to apply for monotechnic status and therefore be allowed to grant its own degrees.
He is unperturbed by this. “We’re going to focus on deliverables minus certification . . . We’re not going to get into the argument of what the paper is called. We’re going to focus on what is taught.”
The MBA the business school offers is structured differently from most MBA programmes, with a strong emphasis on economics and marketing. “Economics, we think, is the backbone of an intellectual course,” says Prof Chaudhuri.
This is not economics as most US business schools would know it, however: it has attributes that are peculiarly Indian. “We talk about the survival of the weakest and trickle-up,” says the honorary dean. “Without clashing with the first world ideology, we’re trying to show how taking care of people around the world can be a profitable business.
“The big reality is that human nature and the market system go hand in hand. But human nature and humanism go hand in hand.” These ideas, he believes, are globally applicable. “With this differentiated programme we intend to go global.”
Overseas travel is already compulsory for all MBA students. They spend two weeks in Europe, the US or elsewhere – in spite of the logistical nightmare of taking 2,500 students out of India each year.
Wednesday, 16. August 2006, 08:07:32
IIPM, IIPM-World, IIPM-4Ps Journals, IIPM-B&E
...
IIPM-Business and Economy Indicators
World Conference on Global Opportunities & Threats Analysis: The GOTA programme for this year has had sponsorship and support from some of the world's leading organizations. IIPM students visited various organizations in Europe, North America & Asia during the months of March, April and May 2002 and understood global dynamics of managing international businesses and undertaking strategies in multi-national corporations. Finally, this culminated in the World Conference on Global Opportunities and Threats conducted at the ADIU Convention Center, National Chambers of Commerce & Industry, New Delhi on July 1st, 2nd and 3rd 2002 wherein student & faculty participants from various business schools across the world were sponsored by IIPM to participate and learn from the combined experiences of various IIPM students & faculty. Many multi-national corporations also sent their corporate participants to the conference, thus enhancing the industry involvement. The conference was a huge success with extremely high levels of involved learning gained by participants from across the world. Commendation Certificates and Letters of Appreciation were designated and awarded to various top management personnel in organizations across the world for contributing to the GOTA programme.
IMI professors from Europe, Professor Luc Van Mele and Dr. Patrick Martin, submit Class of 2002 degrees after the Annual Convocation lecture at the New Delhi campus. Professor A.Sandeep awards the MIS degrees at the convocation at the Mumbai campus.
European Commission funded Wilton Park Conference rates IIPM faculty amongst top 50 thinkers of South Asia.
Arthur Andersen Commendation Letter to HRIC: "This is to put on record the Outstanding support from HRIC...in the Business Consulting Practice of Andersen..."
ADIU Online Library becomes one of the largest online library resource database in the world.
Students of the Class of 2004 joined the best that the industry had to offer. More than 100 companies participated in this year's campus placement session. The companies that vied against each other for recruiting the Class of 2004 included HSBC, LG, McKinsey & Co, PricewaterhouseCoopers, Electrolux, Asian Paints, ICICI Prudential, Coca Cola, HDFC Bank etc. More than 20% of the companies that came to the campus were first time recruiters. Like last year, the specialization stream that took the maximum recruitments was again marketing. However, Salary average was the highest in the Finance specialization. HR and IT were at ranks below Marketing & Finance specializations.
Coke selects 8 students, PricewaterhouseCoopers selects 5 students, becoming the top two recruiters in terms of numbers of students selected during campus placements.
University of Leeds, Brisbane University join an admirable list of US, Canadian & Australian Universities that have opened doors to IIPM students for undertaking further studies.
Professor Arindam Chaudhuri's recent book 'Count Your Chickens Before They Hatch' creates a record in India for having the maximum number of copies sold, beating titles like Jack Welch's 'Straight From The Gut' etc.
United Nations provides the first ever of its kind 'Security Council Briefing' to IIPM students in the previous GOTA tour.
Confederation of Indian Industry invites IIPM faculty to undertake key note speeches at the annual CII conference.
IIPM & Rotary Blood Bank organize blood donation camp.
IIM Calcutta selects IIPM alumni for higher education & advanced management courses.
News At Work (continued alongside)
Faculty from INSEAD, teach IIPM students during the GOTA tour.
IIT Kharagpur invites IIPM faculty to speak at the annual festival Ideon 2002.
IIPM sponsors year long academic research fellowships for fellows to stay in China, Malaysia and Indonesia.
IIPM Alumni meet in December 2002; National & International Alumni Chapters finalizing the exact details in August 2002.
Two IIPM alumni sponsored by Brisbane University (Australia) to visit Copenhagen (Denmark) as a part of the annual student exchange programs.
O&M commends IIPM's ICMR division for providing one of the most excellent best market research support.
HRIC's workshops rated as 'Outstanding' & 'Excellent' by top managers of Fortune 1000 organizations like Sony, Samsung, Adobe, Government of India.
Microsoft & Andersen become highest net worth clients of HRIC.
2002 saw Nike, Mahindra & Mahindra, Planet Sports take ICPAR services for PR efforts.
Indian Oil Corporation, O&M, Akai, Sony become clients of ICMR. India's biggest research on the consumer durables segment undertaken by ICMR for a leading electronic segment player.
Visit Professor Arindam Chaudhuri's web pages.
Visit Planman Consulting's official web site.
Visit GroovyJobs, the official jobs site of IIPM & Planman Consulting.
Search for Planman on the Internet using Google.
Below More IIPM-Blogs:-
http://iipmpublication.blog.co.uk/
http://iipmeditorial.blog.co.uk/
http://iipmpublicationeditorial.blog.co.uk/
http://iipmmanagement.blog.co.uk/
http://iipmeditorialandpublication.blog.co.uk/
http://spaces.msn.com/iipm-best-edition/
http://spaces.msn.com/iipm-bestarticle-iipm/
http://spaces.msn.com/iipm-best-publication/
http://spaces.msn.com/iipmedi-iipm/
http://spaces.msn.com/iipm-article-pub-iipm/
http://iipmbestarticle.blogspot.com/
http://iipm-best.blogspot.com/
http://iipmnewsarticles.blogspot.com/
http://iipmarticleiipmeditorial.blogspot.com/
http://iipm-bestfaculty.blogspot.com/
http://iipmpublicationedu.blog.co.uk/
http://iipmbestfaculty.blog.co.uk/
http://iipmnewdelhi.blog.co.uk/
http://iipmdelhi.blog.co.uk/
http://iipmeditorialiipm.blog.co.uk/
http://spaces.msn.com/iipm-publicationiipm/
http://spaces.msn.com/iipm-art-pub-iipm/
http://spaces.msn.com/iipm-editorial/
http://spaces.msn.com/iipm-publication/
http://spaces.msn.com/iipm-edi-publication/
http://iipmarticlepublicationiipm.blogspot.com/
http://iipm-newsarticle.blogspot.com/
http://iipmeditorial-iipm.blogspot.com/
http://iipmpressarticle.blogspot.com/
http://iipm-press.blogspot.com/
Monday, 31. July 2006, 09:32:58
IIPM, IIPM-Integrated Programmes, IIPM-Faculty, IIPM-Students
...
IIPM RANKED AHEAD OF FIVE OF THE IIMS RATED AS ONE OF THE FASTEST-RISING BUSINESS SCHOOL IN THE COUNTRY
Extenuating its spirited campaign 'Dare To Think Beyond the IIMs', IIPM surpassed the performance of 5 of the IIMs to be ranked 2nd (ahead of 5 of the IIMs) in the Business Barons' India's Best B-Schools Survey, January 2005, in the 'Industry Interface' index.
The survey specifically endorsed the entry of IIPM in the 'elite list' and rated it as one of the fastest-rising business school in the country. The survey placed IIPM at rank 8 over all (exceeding 2 of the IIMs)
IIPM also got ranked 3rd for its quality of course content (exceeding 4 of the IIMs).
AsProf. Arindam Chaudhuri, Dean - The Indian Institute of Planning & Management puts it "Industry Interface is perhaps the only index which involves no value judgements. It is measured purely in terms of the revenue earned from consulting assignments undertaken by an institute and its faculty. It's a direct reflection of how much the industry trusts your institute's education. When you know you are the best, its tough to accept even the over all ranking any less as it involves weightages based upon value judgements on other aspects like infrastructure etc."
Further, the report appreciated Prof. Arindam Chaudhuri as " the best-selling author and economist, who has made IIPM more than a business school with his innovative socio-economic philosophy".
IIPM made news in 2003-2004 when it got selected by United Nations Development Program as its key partner institution in India and got invited by World Bank Institute to be on its steering committee for a National Conference in Corporate Social Responsibility. IIPM was also in news when it surpassed the performance of five of the IIMs (Indian Institutes of Management) to be ranked second in Business Barons: India's Best B-Schools survey (June 2003), in the Industry Interface index.
At IIPM the mood is upbeat and every one is brimming with confidence to prove it as the best management school in the country.
The institute ostensibly the largest in terms of student strength and one of the few widely networked schools of the country has been doing well for itself over the years experimenting and incorporating many of the aspects for management education of which most only would talk about. The ethos of the institute as such is in preparing its students managers with effective communication skills, an enquiring mind , hands on action and an ability to stand up to advertisers, in that order.
The institute has modelled its business carefully on the lines of the popular US business schools empowering the students to learn the best by making available all support systems such as library and high quality internet connectivity and facilitating their enquiry through a series of faculty and process interventions through the year. The institute is strong on economics owing to vision of its founder and its bold experimentation, for instance in getting its own faculty in large numbers to become faculty. The institute also offers a range of consultancy and training programmes and also support services for companies, the learning from which are passed on to the class rooms, a case of hands on learning.
The institute has in place a number of collaborations with international universities and an institution run by management gurus and brings a large number of well known names to India exposing its students in the process to global developments in management. The curriculum is constantly updated. The focus is also in the intellectual capital augmentation through publishing of a large number of in-house and commercial journals and magazines touching upon a range of management, marketing, finance, brand building, customer relations, and economy subjects. The learning from these intellectual capital building exercises naturally is passed on to its students. IIPM’s network of seven branches helps bring its brand closer to students in different parts of the country which brings synergy to its endeavours.
Reading More IIPM-Blogs:-
Pankaj
Unknown
Aman
DOlly
Pankaj Negi
Sandeep
Rahul
Sunny
Mini
Anmol
Priya
Jackal
Love
Monday, 24. July 2006, 10:43:32
IIPM-Future is Here, IIPM-Most Respected B-School In South Asia, IIPM, IIPM-News Articles
...
IIPM Academics > Faculty
Members of over 250 IIPM permanent faculty members and another 200 visiting faculty members are spread across the seven branches. Key faculty lecture at all the braches regularly. IIPM faculty regularly teach abroad and in India – they take workshops with faculty from Harvard, Wharton, Stanford and other leading business schools across the world. IIPM Faculty takes the most number of Executive Programs in the country. (Also see the Global Outreach Program: Faculty from over 15 of the world’s top business schools teach at IIPM and take executive programs with IIPM faculty)
New Delhi |
Chennai |
Bangalore |
Mumbai |
Pune |
Ahemadabad |
Hyderabad
IIPM Academics > Global Outreach Program
Come, share the world class experience…only at IIPM
IIPM’s Global Outreach Programme creates a platform for faculties from around the world to share their experiences and knowledge at a common forum and to deliver world class education to our students
This programme brings over 30 professors of International repute to IIPM branches in India. It enables, all IIPM students (of all branches) to be taught by professors from all of the top 15 global institutions.
Professors from various Ivy League schools like Harvard Business School, MIT Sloan School of Management, Columbia GSB, Chicago GSB, Yale School of Management London School of Economics, Kellogg School of Management etc participate in not only the academic calendar at IIPM, but also the Executive Development programs at IIPM. The last two quarters included Dr. Philip Kotler (Kellogg), Professor Gita Gopinath (Chicago GSB), Dr. Rajeev Kohli (Columbia GSB), Professor Akash Deep (Harvard University) undertaking programs in India and the next two quarters have Dr. Leigh Hafrey (MIT Sloan), Dr. Sunil Gupta (Columbia GSB), Professor Ravi Dhar (Yale), Professor Murray Lowe (Columbia GSB), Sir Geoffrey Owen (London School of Economics) etc. Our ongoing relationship with world renowned universities has made us a proud acclaimer of excellence in quality education. Students derive value by gaining a wider knowledge base and professional experience from the eminent speakers and faculty from around the globe, thus preparing them to face the most complex and diverse business environment.
Interactions with such distinguished professors from across the globe has given our aspiring MBA's an opportunity to reach out to the best and learn from the pioneers in the field.
For Further Queries Contact :
Siddharth Nambiar
Chair – Global Outreach Program, IIPM
VP – Global Strategy, Planman Consulting
Editor – International Affairs, Business & Economy Magazine
C-10, Qutub Institutional Area,
New Delhi 110016
Email:- siddharth@iipm.edu
Phone - +91 11 51799503, 591
Office Cell: +91 9818061107
Read More IIPM-News Article Blogs By Some of My Friends:-
Turn around for the truth: Ehud Olmert
It’s better! It’s cheaper! It’s not Indian!
Back to the future
Value of Technology
Cold War is over
The war in the telecom market
Tuesday, 18. July 2006, 06:31:16
IIPM, IIPM-Press Release, IIPM-Press Article, IIPM-Editorials
...
This section would inform the reader about details of whom to contact for applying to the various programs at IIPM, last dates for submitting the application forms and frequently asked questions. If you do not find the answers to your queries in this section, please visit the link on Contact Information and communicate with the appropriate authority.
Full time Programme in National Economic Planning and Entrepreneurship (2006 Applications)
Last date for submitting applications for Fulltime Programme in National Economic Planning and Entrepreneurship, 2006 Fall Winter Session: 29th July 2006 for candidates from Delhi, for candidates from other Indian cities, for candidates from Asian cities outside India, and for candidates from the Australian continent, for candidates from North American, European & African continents.
Last date for submitting applications for Integrated Programme in National Economic Planning and Entrepreneurship, 2006 Session: 29th July 2006 for candidates from Delhi, for candidates from other Indian cities, for candidates from Asian cities outside India, and for candidates from the Australian continent, for candidates from North American, European & African continents.
Course Commencement Date for the Spring Summer Session: For IIPM Delhi: May 2006, For IIPM Mumbai: May 2006, For IIPM Pune: May 2006, For IIPM Bangalore: May 2006, For IIPM Chennai: May 2006, For IIPM Hyderabad: May 2006, For IIPM Ahmedabad: May 2006.
Course Commencement Date for the Fall Winter Session: For IIPM Delhi: August 2006, For IIPM Mumbai: August 2006, For IIPM Pune: August 2006, For IIPM Bangalore: August 2006, For IIPM Chennai: August 2006, For IIPM Hyderabad: August 2006, For IIPM Ahmedabad: August 2006.
Information Brochure & Application Forms: These can be obtained free of cost on working days from the following offices:
New Delhi Admissions Office: Level 1, IIPM Tower, B-27, Qutab Institutional Area, New Delhi: 110016, India; Phone: +91-11-41799993, 41799994; Email: Admissions@iipm.edu.
Mumbai Admissions Office: IIPM Tower, Junction of 32nd Road and S.V. Road, Bandra (West), Mumbai:400050, India; Phone: +91-22-56987878, 56988901, 56929681; Email: Admissions@iipm.edu.
Pune Admissions Office: IIPM Tower, 893/4, Bhandarkar Road, Deccan Gymkhana, Opp. Oakwood Hotel, Pune:4, Phone: 91-20-31031556, Email: Admissions@iipm.edu.
Bangalore Admissions Office: IIPM Tower, 419, 100 Feet Road, Next to Canara Bank, Koramangala, Bangalore, Phone: 91-80-25084588, Email: Admissions@iipm.edu.
Chennai Admissions Office: IIPM Tower, 145, Marshall Road, Egmore, Chennai, Phone: 91-44-55223310/1/2, Email: Admissions@iipm.edu.
Ahmedabad Admissions Office: IIPM Tower, 19, Inqulab Society, Opp. Sears Tower, Gulabi Tekra, Ahmedabad, Email: Admissions@iipm.edu.
Hyderabad Admissions Office: IIPM Tower, 6-3-252/2, Erramanzil, Banjara Hills, Hyderabad, Phone: 91-40-55766001, 23300212/13 Email: Admissions@iipm.edu.
If application form is required by post (available free of cost) for New Delhi, Mumbai, Bangalore, Chennai, Pune, Hyderabad and Ahmedabad write to us at our office addresses (mentioned above) clearly stating the name of the programme for which the application is required, applicant's name and contact address.
Eligibility: For the Full time Programme in National Economic Planning and Entrepreneurship, applicant should be a graduate, or should be in the final year of graduation. No minimum percentage is required in graduation for applying. For the BBA program, applicant should have completed 10+2, or should be in the final year of high school (11/11+1/12th grade). No minimum percentage is required in 10+2 for applying to the BBA entrance exam.
All India Examination Procedure: For the Full time & Integrated programs, after the applications have been received and accepted, admit cards would be sent to candidates for the Entrance Examination. The Entrance Examination is conducted at more than 20 centers all over India. Please refer to the prospectus for the updated list of centers. All applicants who receive admit cards would have to undergo the Entrance Examination that would consist of three stages, namely, a written examination, group discussion and a personal interview. There would be no short-listing of applicants before all the three stages are over. Once the three stages are completed, the final selected list of applicants would receive individual communication from the Admissions Department at IIPM. Applicants can also call up the Admissions Department and verify selection details. Please visit visit the link on Contact Information for the relevant contact details.
Fees Details: Please refer to the Prospectus that contains term fees schedules for both the Full time & Integrated programs. Under a special agreement with IDBI Bank & UTI Bank, IIPM students are provided educational loans by IDBI Bank & UTI Bank during the course of study. However, IDBI Bank & UTI Bank reserve the right to accept or reject loan applications.
Residential Accommodation & Hostel Details: All selected applicants desiring hostel accommodation should contact the Admissions Department through email or phone and send an application requesting hostel quarters. rooms would be allotted on a first-come-first-serve basis by the Establishment Head. The hostels are separated on gender basis and hence female applicants would be allotted rooms in the women's hostels and male applicants would be allotted rooms in the men's hostels.
Additional Information: Applicants are encouraged to directly contact the Admissions Department at IIPM for any additional support through email, normal mail, phone, or physically. In case there is any urgent information requirement, applicants are advised to use the telephonic contact method. For details, please visit the link on Contact Information.
IIPM Fellowship Programs (2006 Applications)
Last date for submission of application forms: No last date is applicable in these programs. However, applicants are encouraged to submit their applications by March 31st for the Spring Summer session, and by September 30th for the Fall Winter session.
Course Commencement Date: Spring Summer (May) & Fall Winter (August).
Information Brochure & Application Forms: These can be obtained free of cost on working days from Admissions Departments, for New Delhi Base Level, IIPM Tower-I, B-27, Qutab Institutional Area, New Delhi: 110016, for Mumbai IIPM Tower, Junction of 32nd Road and S.V. Road, Bandra (West), Mumbai - 400050, for Pune IIPM Tower, 893/4, Bhandarkar Road, Deccan Gymkhana, Opp. Oakwood Hotel, Pune:4, for Bangalore IIPM Tower, 419, 100 Feet Road, Next to Canara Bank, Koramangala, Bangalore, for Chennai IIPM Tower, 145, Marshall Road, Egmore, Chennai, for Hyderabad IIPM Tower, 6-3-252/2, Erramanzil, Banjara Hills, Hyderabad:500082 and for Ahmedabad IIPM Tower, 19, Inqulab Society, Opp. Sears Tower, Gulabi Tekra, Ahmedabad If required by post, send a forwarding letter mentioning clearly the name of the programme for which the application is required, applicant's name and contact address to the address mentioned above Further, copies of published research papers and dissertations should be submitted alongwith the application.
Eligibility: Applicant should have completed a minimum of 16 years of education to apply for the IIPM fellowship programs. However, it is extremely preferred that the applicants have relevant work experience and have previously published research papers, articles etc.
Stipend Details: IIPM fellows would be awarded a monthly stipend that would be amongst the best in the academic field. Fellows would however have to pay the course fees. Details would be provided by respective Department & Unit Heads at IIPM once the applications are received.
Selection Methodology: Applicants would be asked to submit summaries of their interest areas. Once these are received, they would have to undergo interviews with specific Heads of Departments & Units. Selection results, stipend amounts and other fees would be communicated on the basis of these interviews.
Thursday, 29. June 2006, 11:21:43
IIPM, IIPM-Pune, IIPM-Amedabad, IIPM-Business and Economy
IIPM-Most Respected B-School
IIPM-Editorial
IIPM-Honorary Dean,
Prof Arindam Chaudhuri
Project Based Learning: IIPM's learning perspective pivots around 'workable knowledge' that emanates primarily from Project-Based Learning techniques. Throughout the year students are involved in diversified group projects and the third tri-semester is devoted full time for this. During this term the students work on a minimum of three group projects that allow complete exploration of a topic in the student's area of special interest. This involves meticulous research in the management practices of particular organizations or sectors. The IIPM professors interact with the student's individually on full time basis and discuss their plans, drafts and prototypes.
Project-based learning emphasizes on learning activities that are long-term, interdisciplinary, student-centred, and integrated with real world issues and practices. Encouraging students to work with their peers from different backgrounds, experiences, education and career aptitude facilitates the development and refinement of skills. It also increases the know-how of the industry and gives the students an edge at the time of their summer training and final placements.
Saturday, 17. June 2006, 05:13:34
IIPM, IIPM-Knowledge Centre, IIPM-Project Based Learning, IIPM-Dare to Think Beyond
Articulate or irrational, juvenile or mature, an impulse or a whim… it really does not matter as long as your moniker delivers the goods, says
NAVEEN CHAMOLI
How would you like to wake up one morning without a name? The question sound’s bizzare, doesn’t it? Actually the scenario would present an uncomfortable situation for just about anyone in whose life such a momentous event unfolds. Okay, now just imagine a Fortune 500 multi-billion dollar company being confounded with a similar fate. Visualise the mayhem that would be unleashed on the unsuspecting employees, markets, shareholders, debtors, creditors, competitors, not to mention the bewilderment of the consumers. Get the picture? No. Okay. Let’s look at the life-saving questions that neo-entrepreneurs try to answer when launching a new company: Will venture capitalists fund the project?; Will talent buy into your vision and join you?; What is the revenue model?; When will you break even?; How big is the market?; Who will be the competition?; Is your product/ service/ technology unique? The questions, each more critical than the other never cease. Unfortunately, in the pandemonium, an equally important question loses out: have you thought of your product’s brand name and what should your brand stand for? Egads! Questions and more questions. One hopes that by now the reason for all the above theatrics and hysterics is clear. Typically, brands are worth 10-20% of a company’s capitalisation, often worth even millions and sometimes billions of dollars. Just as naming your new-born baby is important for his unique identity in society, so is naming your brand crucial to your company’s development. No doubt, naming is an emotionally loaded topic, for parents, consumers, organisations and even countries (refer the confusion over naming us India, Bharat or Hindustan?)
Phonetics, Allusion,
Alliteration or Plain Genetics
You could be a chief engineer for General Motors who quits and buys the Maxwell automobile works, and changes the car name to his own. But then everyone is not Walter P Chrysler. Be social. Talk to your employees and their families and you could possibly name your car after one of their daughters, Miss Mercedes.You enjoy the Grand Prix! Then you could name the fifth car company to be acquired under your General Motors flagship after your favourite Swiss-born race car driver: Louis Chevrolet.
You could be a designer working under the personal supervision of Herr Fuhrer Adolf Hitler on what the latter called “the peoples’ car” – the Volkswagen. Later you could use much of the engine and chassis parts to build a sports car which would bear your name or at least apart of it: Dr Ferdinand Porsche.
You could be standing in front of a shaving mirror, in the year 1885 with your razor performing its job as well as always. Suddenly you realise that very little of the blade was actually used in the shaving process. Could there be a new type of blade, one practically all edge. And one that made shaving cuts and accidents nearly impossible… better still disposable. Then before your competition could say ‘Jack Brown’ you designed a blade that was thin, flat, efficient, cheap, and disposable. And well, your surname happened to be Gillette, so you decided to dedicate your idea to yourself. Congratulations
and welcome!
You could also be a pharmacist. Not just any pharmacist, but one who invented a “brain tonic” in 1886, which among other ingredients had “the properties of the wonderful Coca plant” and the famous “Cola nuts” and you sell the world’s most valuable brand to be, for five cents per glass. Thanda, really thanda!
Maybe, your biggest (and only) client is the Army. So aptly you decide on the name that comes from saying out aloud the Army’s nick name for “General Purpose” or “GP”, and hey pestro, you have a brand new name for your vehicle: Jeep.But then why take the trouble to go through short forms and long forms. All that you could do is recycle an old name, maybe even that of your competitors’. The name Explorer, for instance, was a 1954 Chrysler concept car before it became a Ford sports utility vehicle (SUV). Mahindra’s Scorpio was a name of another automobile elsewhere in the world.
Better still. Do you have any favourite alphabets? George Eastman did. To quote him here: “The letter K has been a favourite with me – it seems a strong, incisive sort of letter. It became a question of trying out a great number of combinations of letters that made words starting and ending with ‘K’. The word ‘Kodak’ is the result,” Eastman averred.
For Complete
IIPM-Article Click On
IIPM-Editorial Link
Source:-
IIPM-Editorial,2006
Wednesday, 14. June 2006, 06:02:48
IIPM, IIPM-Publications, IIPM-Future, IIPM-Education
As described by Professor Shubhoshekhar Bhattacharjee, Worldwide Head, Asia Development Intelligence Unit, and Faculty at IIPM, through his various interactions & talks with Dr. M. K. Chaudhuri)
"What does a rich country mean? Does it mean a country where a majority of people live above the poverty line? Or a country where even though many might die of hunger, the per capita GDP is high?"
"Would you say that India needs strengthening of the current democratic parliament for proper planned growth, or does India in reality need a government like that of China that borders on dictating changes required for coordinated economic development?"
No, these are not just any economic quiz trivia! These are, in fact, real examples of a question-answer session from a class on Comparative Planning conducted by Dr. M. K. Chaudhuri that I attended as a student at The Indian Institute of Planning & Management.
It would take umpteen number of interactions to really understand the expanse of knowledge that lies beneath that serious disposition. Knowledge that comes with a frustrating desperation at the slow or negative pace of improvement of human life in India and of India 's economic growth! Meet Dr. M. K. Chaudhuri, Professor of Comparative Planning at IIPM, who is known amongst international economists & his inspired students for his mind moving development models, some of the most innovative country comparison economic meters, and most importantly, irrefutable logic while analyzing situations. If these are what make interacting with Dr. Chaudhuri so lively, they also set him miles ahead from the rest of the breed of 'economists'.
"Rather than attempting to ape China and equal its national income, India should own up to its deficiencies and try to now reach the economic levels of probably a country like Malaysia," says Dr. Chaudhuri, a Ph.D & D.Sc holder from Berlin School of Economics, Germany, "Because I believe that with its present policies, India can never reach anywhere near China, even in the next 100 years..."
Born in a small city of Assam , an eastern state of India , Dr. Chaudhuri was always focused on education as a stepping stone for knowledge. Recalling the days while completing B. Sc from Presidency College in Calcutta ("We had a very visionary system of teaching"), the former IIM Bangalore & XLRI Jamshedpur professor also recommends that the reason for existence of every individual should be to support survival of the weakest, rather than survival of the fittest.
Quoting from his own example - he went through a very different experience while working with HLL (Unilever Group) as the Chief Economic Advisor in the initial years after completing the D.Sc from Berlin - Dr. Chaudhuri says that he decided to start IIPM because this was "an institution that could truly contribute to educating the management graduates of today that economic growth could occur only by coordinated & planned efforts between the government owned public sector and the private enterprises". In fact, during the time Dr. Chaudhuri founded the management courses department at IMT Ghaziabad, his experiences while interacting with the Indian Government's bureaucratic processes further strengthened his resolve to develop a totally government independent institution that could function without political prejudices.
Dr. Chaudhuri is credited with formulating the concept of Life Style Parity that is different from the concept of Purchasing Power Parity and looks at how two individuals living in different countries need not purchase the same items to get an equal level of satisfaction. His endeavours in developing the rural belts of India have developed into the most famous and massive Manav Vikas Kendras (Human Development Centers). With more than a hundred such centers running in various rural belts of India , Dr. Chaudhuri has provided a stepping stone to future promises like the Great Indian Dream Foundation.
Even with so many achievements behind him (though he modestly gives all the credit of his success to the people around him), Dr. Chaudhuri says that it's the future that holds greater accomplishments and promises. And in his own words, "If by giving away everything, I could rid India of its various misdemeanors, I would be privileged to give away everything many times over".
With the least surprise then that most of his students want to join him back in his various programs for national economic development, I hope and believe that what Dr. Chaudhuri has set out to achieve, would be obtained sooner than later...
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Tuesday, 13. June 2006, 10:21:32
IIPM-Business and Economy, IIPM, IIPM-Publications, IIPM-Article
Dean's Message
Professor Arindam Chaudhuri, renowned management guru & economist; Dean, Center for Economic Research & Advanced Studies
We need to understand that sustainable growth can be achieved only by committing ourselves to macro level growth strategies that would encompass the bottom 80% of the population and not just the top 20%. This conscientious approach would make a growth rate of 12% per capita per annum possible. In the light of globalization of the Indian economy and capitulation of Indian brands, it is imperative for tomorrow's leaders to be aware of the above mentioned facts, so that they can face the emerging global challenges of international markets with confidence, while remaining committed to remove massive poverty of Indian masses within a generation. While some wealthy nations enjoy the luxury of material of plenty, the fact remains that more than twice the number of people killed in the 2nd world war die every year of hunger and curable diseases. And yet we fail to realize that unrestricted satisfaction of all desires is not conducive to human well being! Nor is it the way to happiness, or for that matter, even maximum pleasure!! When the wealthy nations today talk of 'being one' with the rest of the world, and of concepts of global village, their talks simply border on hypocrisy. The time has come for India to lead the way in showing that this carnage can be stopped with the help of determined leadership and long term committed vision. The Indian managers need to develop a strong vision for their companies, and most importantly, for the people who work for them, apart from having a terrific sense of commitment for the country, great motivational skills and leadership qualities. A growth rate of 12% per capita per annum would imply that India can beat U.S.A. in terms of purchasing power parity within the next 25 to 30 years and become economically the strongest country in the world. For this, the Government of India needs to support the Indian organizations with suitable pro-people & pro-India policies, which would help Indian organizations in becoming stronger to compete in the world market successfully. Future leaders must be aware of this and not remain intellectually handicapped. IIPM strives for these commitments and continuously endeavours to educate its students and clients on these issues with the belief that sooner than later, structured economic independence can be achieved through a coordinated effort...
Source:-
IIPM-2006
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