Google has announced that the Impression Share Metrics are going to be available in the Ad Group Degree in Google AdWords.
So, what is Impression Share?
Impression share will be the percentage of impressions you received divided from the estimated number of impressions you were eligible to get. Eligibility is based on your present ads' targeting settings, approval statuses, bids, and High quality Scores.
A simple way to comprehend the value of impression share would be to think of the online marketing landscape like a scrumptious pie. You and your competitors are each trying to nab the largest slice of that pie. By tracking your impression share metrics, you're retaining tabs around the size of your slice compared to the rest of the pie, that is becoming divided up and eaten by your competitors.
Listed here are some explanations of the new impression share metrics, and also the 3 new columns that will be additional starting on January 30th, 2012:
Lost Impression Share by Rank
Exact Match Impression Share
Impression share will be the percentage of impressions received divided from the estimated quantity of impressions eligible to receive.
Lost impression share by rank will be the percentage of impressions lost because of ad rank. However, the percentage won't be shown if your campaign is at or near your set daily spending budget.
Exact match impression share is the percentage of impressions received for searches that exactly matched keyword divided from the estimated number of exact match impressions eligible to receive.
Right now, the impression share metrics are accessible in the campaign level only. But, this really is going to be extremely helpful for search engine marketers, especially simply because it is at the Ad Group degree. Based on Google, These changes will start to roll out to all advertisers globally on January 30, 2012, so appear out for them inside your account soon. As soon as these changes are live, you will be able to discover much more comprehensive info in the AdWords Assist Center.