My OperaPlastic Containers, Plastic Road Barriers and Plastic Water Tanks!
Monday, December 5, 2011 8:38:20 AM
I was asked to assist Pioneer Plastics in a strategic capacity to help increase traffic to their website,simplfy user journeys and order their hundreds of plastic products into an easy to consume format. Its turned out really well and been interesting at the same time!
The first question to ask in this role, is what products do they create, build , support, manufacture , sell etc and how?
I broke down their product lines into various categories based on importance (there are so many!)
Plastic Containers
Plastic Water Tanks
Plastic Drums
Plastic Road Barriers
Plastic Products
Plastic Guard Huts
Plastic Toilet Huts
These all based on what terms they wanted page rank for....
Then I cleaned up the physical structure of the site (cant tell you what I did because that would be company secrets!)
And used some very clever concepts to get rank!
Looks like its doing what I wanted to do! Get a bunch of first page indexes!
Awesome!
The first question to ask in this role, is what products do they create, build , support, manufacture , sell etc and how?
I broke down their product lines into various categories based on importance (there are so many!)
Plastic Containers
Plastic Water Tanks
Plastic Drums
Plastic Road Barriers
Plastic Products
Plastic Guard Huts
Plastic Toilet Huts
These all based on what terms they wanted page rank for....
Then I cleaned up the physical structure of the site (cant tell you what I did because that would be company secrets!)
And used some very clever concepts to get rank!
Looks like its doing what I wanted to do! Get a bunch of first page indexes!
Awesome!
