My OperaFive Little Identified Web site Designer Mistakes
Tuesday, January 4, 2011 12:43:26 AM
Huge Mistake 1: Creating a Website with Flash -- Did you know in a recent examine, top web entrepreneurs found that having a website created with Flash, truly decreased the response from prospects and prospects by as a lot as 370 p.c?
Your prospects and customers are most certainly visiting your website using all forms of totally different computer systems, connection speeds and web configuration settings...
What could look great to at the least one customer could not even appear for one more! You might possibly very easily have shelled out a whole lot and even thousands of dollars to have a website created using the Flash know-how, only to search out out that a few of your visitors won't ever see it! (To not mention the loading instances could cause your visitor to shut your web site, by no means to return again.)
Big Mistake 2: The "Web Catalog" Approach -- You see this everywhere. Good, honest and hardworking businessmen and girls get on-line to sell their services or products, and have a web site created for them that accommodates a link to simply about everything they provide on one page. Their pondering goes along the lines of, "...nicely, I don't wish to go away anyone out. If they come to my web site, I wish to make certain I have what they're looking for..." -- This mind-set could not be farther from the truth.
There's an ancient rule that goes again to the very beginning of direct-advertising and marketing on the web, taught by the richest, most legendary and well-respected internet marketers of all time...
"While you give your prospects too many choices, they become confused and aren't positive what to do next. Confused people by no means buy anything."
Huge Fault 3: Optimizing Your Gross sales Web site for the Search Engines -- You'll see this taught in practically every "internet marketing" course, guide or eBook out there... "You want to optimize each web page of your web site for the search engines!" -- The truth is, this false teaching is accepted as 'gospel fact' so often that most web designers will supply to do this for you at no, or little extra cost...
What they don't perceive is that sure phrases and phrases must be both re-worded (to make it "key phrase wealthy") or taken out fully, simply to be regarded upon highly by the mighty search engines like google and yahoo -- and this might kill your gross sales, literally overnight.
Whenever you or a employed net designer optimize your gross sales page (i.e. any web page designed to sell your products and services) to get the next itemizing in the search engines, you're going to need to sacrifice the pulling-power of your sales copy (i.e. written gross sales materials) simply to get these higher listings. Sure, this will carry you extra site visitors -- however what good is all the site visitors on this planet, if your guests arrive at your web site and aren't compelled enough to read why they should order your product?
For years, it has been taught that it is finest to all the time try to find a "balance" of search engine marketing (Search-Engine-Optimization) blended with promotional copy designed to promote your merchandise and services...
Improper Once more! -- The reality is that it's greatest to never optimize your gross sales page for the Search Engines. As an alternative, you should create tiny "entry pages" for every keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your major gross sales web site! (We are in a position to present you precisely how to do this shortly and simply and get *large* targeted traffic from the Search Engines - without ever *touching* your sales site!)
Huge Mistake 4: Having a "Graphics-Based" Website -- Sure, graphics can actually help us to visualize a specific situation or circumstance, product or service... But do you know that having a graphically-driven web site can really distract your visitor away from your gross sales message?
In any case, your sales message is The -1 most essential consider a website that makes money. In case your visitors are paying more attention to your "professional graphics" than your sales message... you have just lost another sale.
You've received approximately seven seconds from the time your customer arrives at your web site, to the time they determine whether to buy your product, get extra data or leave. Should you've obtained a graphically-intensive web site, your web site will most probably still be loading past your seven-second time limit.
That is a "buyer-killer" in and of itself - nevertheless, the true purpose lies inside the fact that the bigger, brighter and extra beautiful your graphics are, the more they are going to distract your customer out of your gross sales message. And if your customer is distracted even for one second, it may mean the distinction between getting a sale, and losing a customer.
Large Mistake 5: Designing a Web site with Zero Marketing Expertise -- Most net designers don't know find out how to earn money on the web, with something aside from their design services. It is not their fault - they merely don't have any or very little marketing and sales experience. In spite of everything, they're simply website designers...
Nevertheless, having your website designed by someone with Zero internet marketing expertise is like buying a road-automotive without an engine... it won't go anyplace, and it will just waste your money and time!
{Learn the best el paso web designinfo and get a FREE course on why your web site needs to be on the first web page of the search engines. Go to our website for el paso web design for your business. http://www.webrealmarketing.com
Your prospects and customers are most certainly visiting your website using all forms of totally different computer systems, connection speeds and web configuration settings...
What could look great to at the least one customer could not even appear for one more! You might possibly very easily have shelled out a whole lot and even thousands of dollars to have a website created using the Flash know-how, only to search out out that a few of your visitors won't ever see it! (To not mention the loading instances could cause your visitor to shut your web site, by no means to return again.)
Big Mistake 2: The "Web Catalog" Approach -- You see this everywhere. Good, honest and hardworking businessmen and girls get on-line to sell their services or products, and have a web site created for them that accommodates a link to simply about everything they provide on one page. Their pondering goes along the lines of, "...nicely, I don't wish to go away anyone out. If they come to my web site, I wish to make certain I have what they're looking for..." -- This mind-set could not be farther from the truth.
There's an ancient rule that goes again to the very beginning of direct-advertising and marketing on the web, taught by the richest, most legendary and well-respected internet marketers of all time...
"While you give your prospects too many choices, they become confused and aren't positive what to do next. Confused people by no means buy anything."
Huge Fault 3: Optimizing Your Gross sales Web site for the Search Engines -- You'll see this taught in practically every "internet marketing" course, guide or eBook out there... "You want to optimize each web page of your web site for the search engines!" -- The truth is, this false teaching is accepted as 'gospel fact' so often that most web designers will supply to do this for you at no, or little extra cost...
What they don't perceive is that sure phrases and phrases must be both re-worded (to make it "key phrase wealthy") or taken out fully, simply to be regarded upon highly by the mighty search engines like google and yahoo -- and this might kill your gross sales, literally overnight.
Whenever you or a employed net designer optimize your gross sales page (i.e. any web page designed to sell your products and services) to get the next itemizing in the search engines, you're going to need to sacrifice the pulling-power of your sales copy (i.e. written gross sales materials) simply to get these higher listings. Sure, this will carry you extra site visitors -- however what good is all the site visitors on this planet, if your guests arrive at your web site and aren't compelled enough to read why they should order your product?
For years, it has been taught that it is finest to all the time try to find a "balance" of search engine marketing (Search-Engine-Optimization) blended with promotional copy designed to promote your merchandise and services...
Improper Once more! -- The reality is that it's greatest to never optimize your gross sales page for the Search Engines. As an alternative, you should create tiny "entry pages" for every keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your major gross sales web site! (We are in a position to present you precisely how to do this shortly and simply and get *large* targeted traffic from the Search Engines - without ever *touching* your sales site!)
Huge Mistake 4: Having a "Graphics-Based" Website -- Sure, graphics can actually help us to visualize a specific situation or circumstance, product or service... But do you know that having a graphically-driven web site can really distract your visitor away from your gross sales message?
In any case, your sales message is The -1 most essential consider a website that makes money. In case your visitors are paying more attention to your "professional graphics" than your sales message... you have just lost another sale.
You've received approximately seven seconds from the time your customer arrives at your web site, to the time they determine whether to buy your product, get extra data or leave. Should you've obtained a graphically-intensive web site, your web site will most probably still be loading past your seven-second time limit.
That is a "buyer-killer" in and of itself - nevertheless, the true purpose lies inside the fact that the bigger, brighter and extra beautiful your graphics are, the more they are going to distract your customer out of your gross sales message. And if your customer is distracted even for one second, it may mean the distinction between getting a sale, and losing a customer.
Large Mistake 5: Designing a Web site with Zero Marketing Expertise -- Most net designers don't know find out how to earn money on the web, with something aside from their design services. It is not their fault - they merely don't have any or very little marketing and sales experience. In spite of everything, they're simply website designers...
Nevertheless, having your website designed by someone with Zero internet marketing expertise is like buying a road-automotive without an engine... it won't go anyplace, and it will just waste your money and time!
{Learn the best el paso web designinfo and get a FREE course on why your web site needs to be on the first web page of the search engines. Go to our website for el paso web design for your business. http://www.webrealmarketing.com
