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As information sharing and socialization converge on the Web, it has become increasingly important that software developer's focus is on creating intuitive platforms that connect an individual's interaction needs with the world around him. By bridging the gap between social consciousness, transactions and socialization, the next-generation social media platform needs to incorporate three key components: social responsibility, eCommerce and communication.

Charities As we have seen during the Haiti Earthquake relief, social responsibility is top priorities for all brands, from celebrities to multi-national corporations. Despite the effectiveness of fundraising efforts, there has always been a distance between the message and the medium. By providing a platform where celebrities can host telethons and people can donate instantly, without changing sites, fundraising efforts stand to mobilize more donations.

By eliminating extra steps, the platform should deliver both the content and the means to participate in charity events.

Online Commerce Is it easy to buy something off a social media site? Not really. Something that social media sites have not done well is allowing people to make money directly. It would make sense that if you reduce the steps or clicks to a purchase, then you stand to make more money. If social media sites provided ways for individuals to sell "things" from their profiles and process payments, then revenues could increase overall. Online commerce stands to gain if this platform took an extra step to safeguard personal information from being phished by using an alternate currency exchange method. Think about it.

The next-generation platform should integrate eCommerce and provide users a more direct path to gratification.

Socialization As much as we have come along in Web communication, socialization on the Web is still very static. The next-generation platform must be centered on providing real-time communication and facilitating the exchange of information without needing to install endless add-ons. Also, protecting privacy must be the most important mission, as many sites often sacrifice privacy for ad revenues or financial gain. A user's physical and virtual worlds must coexist in harmony and he should be able to weave in and out of both seamlessly.

Communication must be immediate and guarded. The next-generation platform must treat the individual, not the content, as its focus.

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