Do Not Track in Opera
By Espen André ØverdahlEspenAO. Tuesday, July 3, 2012 11:30:03 AM
In Opera 12, we added a new feature called Do Not Track. This is a permission-based feature that informs a website that you do not wish to be tracked. But what does that mean exactly?
Many websites monitor and store information about their visitors. Even if you have never visited a company's site before, it can record and store data about everything from how long time you've spent on their site to what content you are looking at. This form of market research is very valuable, especially for the purpose of more targeted advertising.
Because this usually happens without your awareness, it may feel unsettling to realize your actions are being tracked on analytics services, advertising networks, and social media platforms. What Do Not Track does is to give you a way to say no to third-party web tracking.
This feature is disabled by default in Opera 12, but you can enable it from "Preferences" » "Advanced". Click on the security tab in the right column menu and check "Ask websites not to track me". Click OK and your settings will be saved.
If you want more information about the Do Not Track initiative, check out these links: