My OperaProfessional Website Design: A Priceless Investment for Your Company
Thursday, March 22, 2012 8:04:35 AM
As a professional in website design and corporate marketing, I have talked to numerous business owners about various ways they might effectively publicize their businesses. The sort of business you have will determine the most suitable advertising methods for you, however a professionally designed website is one marketing tool that is vital for all businesses. Your website will get connected with customers and prospects and represent your level of professionalism.
These days, websites function as one of the most important communication tools between a company and its prospects and customers. Best of all, it is there when needed twenty-four hours a day, 7 days a week. Having a website means, therefore, that your company is always accessible to anybody who has an interest in doing business with you. Your website should, at a minimum, contain relevant information about your company, its specific location, contact information, and information about the services and/or products you provide. These things will provide visitors practical information they want to know about your business. Your website can be enhanced even more with a blog, an e-mail sign-up form, a customer comments form, special announcements, discount coupons, and a "Frequently Asked Questions" page, all of which will enhance the effectiveness of your website as a communication tool.
E-commerce, which is the researching, buying and selling of products and services online, is another important reason for having a company website. Online consumer shopping is strong and climbing steadily according to many recent studies. It is estimated that about 70% of internet users participate in online shopping, including researching products, checking prices, and buying services and goods. A lot of them do so while shopping inside an actual store, in fact. This growing group of consumers will likely be buying from your competition if your company doesn't have a website.
While it is important to have a website, keep in mind that it's likewise important for your website design to be professional. For many individuals, your website will be the first experience they have with your company, so you need to make sure that it displays the same level of professionalism you would like associated with your business. In fact, a website that looks like it was designed by a novice is even worse than having no website at all. Bad grammar, misspelled words, and lack of organization will lead the visitor to think they can expect the same level of inferior goods and services from your business.
One can find many template-based, fill-in-the-blank websites marketed by online services today. However, these aren't usually a good investment, even though they may seem attractive and cost less than a professionally designed website, because they are not optimized for search engines. Search engines are the principal means of finding relevant information on the Internet, so your website needs to be easily found by them for it to be genuinely effective. An experienced website design professional understands what has to be done in order to make your website search engine friendly.
Small businesses have the same access to dynamic advertising tools in this digital age as the big businesses do because of the Internet. It has genuinely leveled the playing field between them. It is therefore very important for you to remember that your business is losing customers to competitors that have a website designed by a professional if you don't have one yourself.
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These days, websites function as one of the most important communication tools between a company and its prospects and customers. Best of all, it is there when needed twenty-four hours a day, 7 days a week. Having a website means, therefore, that your company is always accessible to anybody who has an interest in doing business with you. Your website should, at a minimum, contain relevant information about your company, its specific location, contact information, and information about the services and/or products you provide. These things will provide visitors practical information they want to know about your business. Your website can be enhanced even more with a blog, an e-mail sign-up form, a customer comments form, special announcements, discount coupons, and a "Frequently Asked Questions" page, all of which will enhance the effectiveness of your website as a communication tool.
E-commerce, which is the researching, buying and selling of products and services online, is another important reason for having a company website. Online consumer shopping is strong and climbing steadily according to many recent studies. It is estimated that about 70% of internet users participate in online shopping, including researching products, checking prices, and buying services and goods. A lot of them do so while shopping inside an actual store, in fact. This growing group of consumers will likely be buying from your competition if your company doesn't have a website.
While it is important to have a website, keep in mind that it's likewise important for your website design to be professional. For many individuals, your website will be the first experience they have with your company, so you need to make sure that it displays the same level of professionalism you would like associated with your business. In fact, a website that looks like it was designed by a novice is even worse than having no website at all. Bad grammar, misspelled words, and lack of organization will lead the visitor to think they can expect the same level of inferior goods and services from your business.
One can find many template-based, fill-in-the-blank websites marketed by online services today. However, these aren't usually a good investment, even though they may seem attractive and cost less than a professionally designed website, because they are not optimized for search engines. Search engines are the principal means of finding relevant information on the Internet, so your website needs to be easily found by them for it to be genuinely effective. An experienced website design professional understands what has to be done in order to make your website search engine friendly.
Small businesses have the same access to dynamic advertising tools in this digital age as the big businesses do because of the Internet. It has genuinely leveled the playing field between them. It is therefore very important for you to remember that your business is losing customers to competitors that have a website designed by a professional if you don't have one yourself.
web design Greensboro, web design Greensboro
