Three articles published on different websites by different people
recently managed to draw my attention. Though each is about something
else, together they paint a rather unpleasant picture of what we call
mainstream media. This is nothing new, of course, just the coalescence
of ideas that have been floating around for a while now, but there you
have it.
First, look at this
parody of an interview
with famed game designer Peter Molyneux, which puts into words what
I've been thinking for a long time now. Namely, that videogames have
"evolved" from trying to be art to being content with the status of
entertainment, and now they're happily probing even lower depths I
don't even have a name for. All in the name of making -- no, not
money, that's what you make by offering something people want -- but
the obscene profits the industry has grown accustomed to. Whoops, did
I say "industry"? There's the problem. We're taking stuff that is a
poor fit for mass-production in the first place, putting it on the
assembly line, and cranking that up right over the safety
limit. I'll let you make the obvious analogies.
Then, as if to illustrate just how bad the problem is, there is
this
article from Escapist Magazine
(via Shamus Young),
highlighting the
exponential growth of videogame production costs, and explaining why
this necessarily leads to the problem described above, namely the
dumbing down of the typical game. I think the problem is more complex
than that, but that's a topic for another article. Let's just mention
the issue of "big" videogames trying too much to be like movies
(hello, different media, anyone?) and not even getting that right.
Which leads nicely to the next point.
Movies. Possibly the most profitable business today, right? A
century-old industry (here's that word again) that has pretty much
figured out how to give people what they want. Except they're in a
bubble too, as this
article by director Sam Bozzo
points out. In his own words:
But distributors of bad and mediocre films depend solely on a paying
audience’s misconception that they are paying to watch a good film,
when they are not. Via mass marketing, trailers, posters, and paying
high fees to star actors, distributors of bad films are betting all
their money on one thing; getting as many people to pay to see the
film the opening weekend in a theater before that disgruntled,
unsatisfied audience tells all of their friends to avoid their bad
film.
If you happen to be a gamer, I bet that sounds awfully familiar.
Except with games it's more about polygons and frames-per-second than
big names. Unless that name is Peter Molyneux, I guess. Or Will Wright.
But they're exceptions nowadays. Or not? Tom Clancy's Splinter Cell is
at the fifth or sixth game. Do you suppose Tom Clancy is still
involved in anything but name? Who cares, his name sells.
Incidentally, both Sam Bozzo and Shamus Young make a point of
mentioning that indies, whom people usually turn to as a source of
genuine quality nowadays -- both in filmmaking and game development --
may not be the saviors everyone expects, as even they incur pretty
large costs. I don't agree entirely (again, that's a topic for another
article), but there is some truth to that.
Which way, then, media? Are we headed towards a repeat of the 1983
videogame crash?
I say no, unless people start voting with their wallets, which doesn't
seem to happen. So, we're doomed to see mainstream culture going
downhill all the way? Again, no, because technological progress and
the rise of free culture make indie production ever cheaper, to the
point where individuals can now compete (to some degree) in a market
once reserved for large companies. But will that be enough competition
to sway the market in the right direction? Is there even a "right"
direction in the first place?
I don't know. If anyone has answers, I'd like to read them. The
only certain thing is that things aren't going to stay still, so
anyone who bets on stability is going to have a big surprise. Too bad
the mainstream media seems to do just that.

Quo vadis, media? by Felix Pleșoianu is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.