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Coffee versus coffee makers

Posts tagged with "automatic coffee makers"

This is really marketing 101

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Good or bad coffee makers are decided by their management. Why do I say that? Well, how many automatic coffee makers can you remember? Not many right?

You probably can count them in one hand. There would be bunn, mr coffee, braun and maybe that is about all you know if you are not really that into coffee.

Of course, there are many more automatic coffee makers brand, it is just that they did not communicate enough to get your attention.

This the crust of the whole situation. If the management decided to blast some advertisement, the brand would at least be known. whether they would be accepted in the long run is another matter.

Of course, acceptance can be supported by marketing activities as well, if your pocket is deep enough, you can generate enough buzz...

No, I do not have anything against marketing and neither do I think the companies are out to cheat anyone, I am just thinking that if everyone would to jump on the bandwagon and talk about their coffee makers, what would happen?

It would be an equal playing field, new mechanic would have to be deployed to be heard...