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The Business of Survey Monkeys
OK for my business coursework I have to do some mock marketing research into if it would be a good idea for Innocent Smoothies to start producing and selling vegetable smoothies as well as their current fruit smoothies. I'm using this as a place to give a link to my surveys on Survey Monkey, so I can go to the surveys and fill them out, cause survey monkey apparently analyses the results from the surveys.Basically I would like somebody who has used survey monkey in the past (the free version) to maybe give some pointers about stuff I can do with it as I am not too sure how everything works.
Secondly I shall be filling out the minimum number surveys which I have asked to get, however if anybody wants to fill some out then that would be appreciated.
OK now the links, I say links cause you can only have 10 questions in each survey on the free survey so I created 3 surveys for each of the 3 sections in the survey as a whole.
The About You Section/Survey: <a href="http://www.surveymonkey.com/s/CXC7HQ9">Click here to take survey</a>
The General Smoothies Section/Survey: <a href="http://www.surveymonkey.com/s/CNL3XDD">Click here to take survey</a>
The Vegi Smoothies Secton/Survey: <a href="http://www.surveymonkey.com/s/CNVR5J9">Click here to take survey</a>
If you do want to fill them in, then thank you, however I'm only using this as a place to put the link to the surveys for me to fill them out myself; however any info about things I can do on the free version of Survey Monkey would be greatly appreciated; but to be honest just ignore this tread.
Oh don't put your email address in the about you survey as their is no prize draw!
But if you want to then go ahead, but you're not getting anything
The prize draw was just to show how marketing research organisations give out incentives to people doing these surveys, however like this it call just be lies and slander concerning people winning prize draws after filling in a survey; I mean who has ever won anything from filling in a survey?
Anyway back to filling out these surveys
But if you want to then go ahead, but you're not getting anything
The prize draw was just to show how marketing research organisations give out incentives to people doing these surveys, however like this it call just be lies and slander concerning people winning prize draws after filling in a survey; I mean who has ever won anything from filling in a survey?
Anyway back to filling out these surveys
Have filled out your surveys. (Mine's the V8 juice answer!)
I think you can decrease the range of ages demographic to better target a specific generation by age. (0-olds don't buy smoothies at all!)
Maybe EG: Less than 10 yrs/11-15/16-20/21-30/31-40/41-50/51 yrs or more
Also you need to say "check ALL that apply" with your multi-choice questions.
I also think you'd be better off using their "rating scale" system more (the agree/neutral/disagree thing) with your type of questions.
Maybe EG: I love fruit smoothies—disagree strongly/disagree somewhat/neutral/agree somewhat/agree strongly
You need to have a question asking for the respondent's geographical location too.
For EG: Postcode OR County OR City OR Country
Hope this helps, good luck.
Jack.
I think you can decrease the range of ages demographic to better target a specific generation by age. (0-olds don't buy smoothies at all!)
Maybe EG: Less than 10 yrs/11-15/16-20/21-30/31-40/41-50/51 yrs or more
Also you need to say "check ALL that apply" with your multi-choice questions.
I also think you'd be better off using their "rating scale" system more (the agree/neutral/disagree thing) with your type of questions.
Maybe EG: I love fruit smoothies—disagree strongly/disagree somewhat/neutral/agree somewhat/agree strongly
You need to have a question asking for the respondent's geographical location too.
For EG: Postcode OR County OR City OR Country
Hope this helps, good luck.
Jack.
thank you jack, your improvement for the what's your age question seems very obvious to me now, as well as adding check all that apply to more questions. I was thinking of adding a rating scale question but I was confused on how to do one, as for asking about the geographical location I was only meant to survey people in the UK; however thanks for your advice & if I ever have to make another survey I would keep this in mind
No probs Sarlan...
Even if you're only surveying within the UK, you still need to ask for a postal code.
This helps define where your demographic is located with regards to a population centre/marketing resource — high density or low density, rural or suburban, major city or holiday destination, industrial town or heritage town etc.
By selecting specific geographical locations, you can add differing "weights" to each respondent depending on their location. For instance, someone responding in (say) Birmingham will have a higher "weighting" than someone responding from (say) nearby Barston. That's because you're far more likely to set up a successful business by operating an outlet in Birmingham with it's huge population base.
In other words, for the specific purposes of your survey, you can (almost) ignore the respondents living in Barston's answers — simply because they're far less likely to ever buy your product on a per capita basis compared to Birmingham.
Keep at it.
Even if you're only surveying within the UK, you still need to ask for a postal code.
This helps define where your demographic is located with regards to a population centre/marketing resource — high density or low density, rural or suburban, major city or holiday destination, industrial town or heritage town etc.
By selecting specific geographical locations, you can add differing "weights" to each respondent depending on their location. For instance, someone responding in (say) Birmingham will have a higher "weighting" than someone responding from (say) nearby Barston. That's because you're far more likely to set up a successful business by operating an outlet in Birmingham with it's huge population base.
In other words, for the specific purposes of your survey, you can (almost) ignore the respondents living in Barston's answers — simply because they're far less likely to ever buy your product on a per capita basis compared to Birmingham.
Keep at it.