Friday, 27. March 2009, 12:40:00
Ed Schulz, Right-wing, Cable News, Left-wing
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Who likes the late afternoon and evening programs on MSNBC? The cable channel sees itself as the antithesis of Fox News. Of course Fox beats MSNBC unmercifully in the ratings. It appears that this primarily leftwing network may be hiring Ed Shultz who is considered to be the most successful liberal talker among rightwing dominated talk radio. Even in his success, Mr. Schultz is nowhere near Rush Limbaugh, Sean Hannity or even Michael Savage in listeners.
As liberal as Philly is, one would think Ed Shultz would do well in the Philly radio market, but the city is dominated by talkers on the right side. I have never heard his radio program, but have seen him doing punditry on the cable news networks. MSNBC think they may have liberal gold mine in Schultz, but he will probably be more of the same or worse. Beside's left-wingers do not watch cable new and listen to talk radio like right-wingers. Read more about this from Brent Bozell and also read about how Rush Limbaugh's already high ratings are soaring into the stratosphere as a result of the White House attacks here.
Monday, 20. October 2008, 20:38:54
Talk Show Hosts, Liberals, Fairness Doctrine, Radio
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Even in liberal Philly with three talk radio programs, two are strongly pro right-wing conservative with mostly syndicated hosts such as Bill Bennett, Mike Gallagher (Laura Ingraham dumped for him), Glenn Beck, Sean Hannity, Rush Limbaugh, and even (delayed) late night/early morning Bill O’Reilly and Michael Savage. One of the stations also includes a few local talkers who also mostly right-wing.
Now I do have to stop here and say that Michael Smerconish, who is a MSNBC pundit and a local early morning talker in Philly on one of the two right-wing stations, has just astounded his local listeners with his endorsement of Sen. Obama. Mr. Smerconish was very pro Bush in 2004. He could not take John Kerry seriously. Of course, Mr. Smerconish is catching you know what for his Obama endorsement.
The third station is an urban radio talker, which does not do that well in the Philly area radio ratings. The urban stations whether music or talk hardly ever do, except for one FM music station. The urban talk radio hosts mostly agree with left-wing ideals and are pro Obama. One of the hosts has a blog and his posts are for Sen. Obama and against Sen. McCain and Republicans in general. Putting it mildly, he strongly dislikes Gov. Palin. The talk show host/blogger loves Keith Olbermann and the rest of the folks at MSNBC.
Now the congressional Democrats are looking to bring back the Fairness Doctrine, which will have a profound change in talk radio. The Dems want to diminish the success of conservative talkers. All talk radio stations would have to provide balance in their programming. One of the stations in Philly has a liberal left-wing talker for 2 hours in the evening during the week. If the Fairness Doctrine is successfully brought back, the evening liberal left-winger will not be enough of a balance. They will have to get rid of Limbaugh or Hannity and maybe Smerconish or Beck to be replaced with liberal left-wing biased talkers.
The urban talker who only has right-wingers on the early morning program every other Monday, would really have to replace several of its programs to give a proper balance. People already of the general listening audience that also communicate in the chatroom go off the deep end when urban conservative or moderate right-wing folks get their chance to talk every other Monday.
This post was about radio, but the likes of cable’s Fox News and MSNBC and other TV newsers would also have to change.
WIDGETIZE