My OperaContenido seo The Way To Generate Google AdWord Ads That Receive Clicks
Friday, April 1, 2011 6:41:27 AM
I need to tweak my Google adwords copy - can you help? Crafting effective ads is like productive Tweeting - few words that contains powerful info Read how we can assist you to write high converting adwords copy.
It's true that some AdWords PPC advertisers can have difficulties with composing a good ad. One possible reason for this could be related to the very small text limits placed on the ads. This means that you have to deliver your sales message in a short ad, which can get difficult if you aren't following the rules. Please continue reading if you would like to learn some proven methods for higher response AdWords ads.
If you're new to Adwords, then you need to test your ad copy, so most important to be patient with the process. Don't start to test every element at the same time. So for example, if you're testing the headline, first get results from it and then move to testing the display URL. You have to track the reasons for your ad performance, and if you change more than one thing you won't know which part was responsible for the performance difference. After you begin testing, both ads will have their respective CTR's, click through rates, for you to see for easy comparison. Long, long ago direct response copywriters figured out that a strong call to action does have a positive impact on conversions. The reason why many AdWords campaigns fail is because they don't have a call to action in place. The reason for the call to action, though, is that people respond to direction, and they will tend to execute the action given to them. People also need to know what it is you want them to do, so in that sense it helps the ad become more clear. So for example, if your aim is to collect email addresses from your customers, then mention it in your copy. One other positive reason for using calls to action is they serve to completely remove any indecision from the readers mind - it's not manipulative but rather the way human nature is.
If possible, use your primary keywords in the display URL for each ad group. The best approach is to use the keyword in the headline, ad copy if possible, and the display URL because Google will consider it more relevant. In conclusion, if you want your AdWords copy to deliver good results, you should try to remember every little tip that you come across. Be sure to find reputable and reliable information from which to learn Google AdWords, and then study it and take action.
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