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Keyword research is like getting into the minds of your prospects. If you use an analytic tool to find out exactly what people are searching for in your niche, you can use those keywords to create content that answers all of their questions and relates to their interests. By satisfying the needs of your website visitors with informative content, you improve your credibility and thus boost your online business. Here are the 5 most important factors you should consider when conducting keyword research.

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Reverse SEO has become critical for all types of organizations. Throughout history, it has never been easier for your customers, competitors, and employees to publish items online that can have a negative impact on your business. If those items gain exposure in Google, Yahoo!, and other major search engines, their effects can last for years. Regardless of whether you operate a small firm with less than ten employees or a multi-billion dollar company, bad publicity can decimate your business.

This article will introduce you to the fundamentals of reverse SEO. We’ll explain how it works and the advantages of using it. We’ll also describe a seldom talked about strategy of leveraging reverse SEO as a preventative approach to online reputation management (ORM). You will discover why many companies are rushing to SEO specialists to enlist their assistance for damage control. If you are not currently using reverse SEO to limit the effects of bad publicity, your company may be vulnerable.

How Reverse Search Engine Optimization Works

Google ranks pages based on several criteria. One of its organic algorithm’s ranking parameters is a website’s authority within its space. The more authority a site has, the easier it is for a page on that site to rank well and control its position. When an authoritative page carries bad publicity about your company, it can gain exposure to a wide audience. This is the problem that reverse search engine optimization resolves.

Reverse SEO specialists have a number of tools at their disposal they can use to suppress bad publicity in the search engines. First, they’ll analyze the authority of high-ranking pages that speak negatively of your business. Then, they’ll formulate a strategy to push those pages into the depths of the search engines’ organic listings, limiting their visibility.

Long-Term Advantages Of Reverse SEO

A single unsatisfied customer can create havoc for your company by spreading deceptive stories of poor service or shoddy workmanship. Similarly, one resentful employee can anonymously unfurl a string of damaging diatribes. If such stories and diatribes are merely told to another person, their effects are limited and temporary. By contrast, if they are published online and receive exposure in Google, they can have catastophic results for your business.

This type of derogatory press tends to gain a groundswell of momentum, regardless of its accuracy. By suppressing these pages in the search engines, reverse SEO allows you to control the effects of bad publicity. It helps you to smother the flames before they grow out of control.

Reverse SEO: The Preemptive Strike

Most companies launch a reverse SEO campaign after bad publicity has already crept toward the top of Google’s organic listings. That is a reactive approach. The problem is that high-ranking pages with negative press tend to generate inbound links. Those links further strengthen the pages’ positions. As a result, they become more difficult to suppress.

You can use reverse SEO as a preventative measure. By launching a campaign that controls the top organic positions, you can prevent negative publicity from gaining exposure in the first place. In effect, you can insulate your company from the whims and machinations of frustrated customers, unhappy employees, and deceitful competitors.

Is Reverse Search Engine Optimization An Essential Cog Of Search Engine Marketing?

Search engine marketing (SEM) increases your company’s exposure within your space. On its own, an SEM campaign can deliver staggering results that translate directly to your business’s bottom line. However, bad publicity can disrupt even the most formidable of search engine marketing campaigns.

Reverse SEO is a vital component of any SEM effort. It protects the integrity of your search engine marketing campaign and supports its growth. The same tools that can be used to control the top positions in Google and prevent negative press from gaining traction can seed inbound links to your website. This creates a well-rounded SEM campaign that is potent on multiple fronts.

Damage Control And Online Reputation Management

If your company enjoys exposure on the internet, whether from social networking sites, professional online trade journals, or broad media, online reputation management is important. The number of authoritative websites that your customers, employees, and competitors can use to spread negative press about your business is increasing. Making matters worse, many journalists have become lax in sourcing their stories. ORM and reverse SEO can work seamlessly together to control the spread of bad publicity.

Negative press does not need to be accurate in order to rank well in Google. And that makes reverse SEO more critical for your company than ever.

We are going to look at 7 Basics of SEO below. These aren't the only things you want to know about SEO, but are the areas you should learn first. Some topics will only take you a minute, some will take a little longer, and others will become an ongoing process. But after reading through this list you should have a good handle on where to start and where to proceed next.

SEO Basic 1

Let's start off with a definition. SEO stands for "Search Engine Optimization " and is the process by which you Optimize your web site so that it is positioned well in the search engines. This is not the same thing as designing a site so that it attracts customers and entices them to buy.
SEO is what you do specifically on your site to improve your Search Engine Position. If you do a search on Google for any search term you will be presented with a list of links. At the top of the page and along the right side will be PPC links where someone pays an amount per click to get positioned. With PPC the more you pay the better your position. Most people only glance at these listings. You don't need SEO to get one of these positions, just lots of money.
The body of the page contains "organic" listings. These links are listed in the order that Google determined best fit your search, with the best match first. There are only 10 listings per page, most people will only look at the 1st page, maybe the 2nd. So your site needs to be listed within the top 10 and at the worst within the top 20 for any useful exposure. With SEO you will be adjusting your site code so that your site will rank highly. This can be a daunting process as there may be thousands of sites competing for the same top listing. A trick is to aim your pages at less popular search terms to get higher placement. It is better to be on page one for a term that gets 1,000 searches per month than to be on page three for a search term that gets millions of visits.

SEO Basic 2:

Your web site must be search engine friendly. The search engines send out "spiders" or "bots" cataloging web pages they come across. If the search engine has trouble getting through to your pages it will either rank your page poorly, or skip your site all together. Making your site Search Engine Friendly means having the code easily accessible, no errors in the code, and guiding the search engine through your site.
Try to steer away from complicated coding when possible. Check your site for coding errors. This is fairly easy to do with web programs like Dreamweaver which do this for you automatically. Plan on having text based navigation on every page. This is usually placed at the bottom of the pages. You may also want to have a "Site Map" page with easy to follow text based links to all of your important pages. Search Engines will look for a Site Map and will use that to navigate a site if available.

SEO Basic 3:

The Most Important SEO Aspect is Keywords. Keywords are the terms you type into a search engine to find interesting web sites. You need to know what search terms people are likely to use to find your site, then use those terms as your Keywords. Make a list of the keyword combinations you can think of that you would use to find your site. Try them all on a search engine and see the results.
You need to see how these search terms perform on the web and what other search terms could be used. A great free tool to help with this research is available at Google:
https://adwords.google.com/select/KeywordToolExternal
You type in a search term, then you are given a list of similar search terms, how often they were searched and some advertiser comparison figures. You can quickly find additional keywords and to see how well they perform. A good idea is to optimize your site for a less frequently used keyword combinations so that you can achieve a higher placement. The Google Keyword Tool will help you figure this out.
Focus on keyword groups with 3 or 4 keywords. Many times keywords will overlap, so you can focus on a longer keyword combination and cover many other combinations at the same time. For instance, if you are designing a page to sell Photoshop Training, you can optimize for this keyword phrase "Adobe Photoshop Training Video". This will not only give you optimized performance for this keyword combination but also for these other keywords and combinations as well:
Adobe Photoshop Training Adobe Photoshop Photoshop Training Adobe Photoshop Training Photoshop Training Video
So try to come up with a multiple keyword combination that will contain several other keyword combinations as well.
Once you know what keywords you want to use you are ready to place those keywords on your page. The main places you want to use the keywords are:
In the meta title of the page In the meta description of the page In the first sentence on the page In all of the image alt tags In links to and from the page Well represented in the body text of the page
Make sure you Pick the right keywords, and make sure they cover more than 5% of the word usage on the page. An easy way to get more keywords onto a page is by using lists such as:
We carry:Adobe Photoshop Training Video Sets for Educators Adobe Photoshop Training Video Sets for Students Adobe Photoshop Training Video Sets for Business
Keep in mind that your page text should still be user friendly. If you use your keywords too frequently or in strange ways on your page, it may rank better in the search engines, but it will drive away visitors. Who wants to read a poorly written page?

SEO Basic 4:

Don't try anything funny. There are lots of "tricky" things you can do to cram more keywords into a page without annoying your visitors. The problem is that the search engines know about these tricks and will penalize your site if you use them. So don't do any of the following or you may find your web site disappear completely from the search engine listings.
White letters on white background, or any other similar text coloring trick. Even using a very light gray text on a white background, or very dark gray text on a black background can get you bumped from the search engines.
Don't repeat your keyword over and over again. People used to do things like this at the top or bottom of their pages: Photoshop Photoshop Photoshop. This worked in the early days of search engine optimization, but no longer. You should also not try this trick in alt tags, image names, links or other places in your code. The search engines will spot this and you will be penalized.
Don't put keywords into comment tags. Also don't put keywords in hidden form fields. The search engines will spot these and mark you down accordingly.
Even though putting keywords into image names and alt tags is a great idea, don't think that you can just create a bunch of clear gif images sized at 1x1 and fill those with keywords. The search engines are very good at spotting tricks like this as well.
So use your keywords appropriately, don't try to sneak one past the search engines and you should do just fine. Just keep in mind, if you think that you need to hide the keywords to trick the search engine you can rest assured that they have already thought of that and will do their best to devalue your site accordingly if you use these "black hat" tricks.

SEO Basic 5:

All pages should have links to other pages. The main search engines like links. They like outside sites linking into yours, but they also like links within your site going to other pages. So in this case having more pages can be useful. Also since you now have all these pages that you are linking to it gives you a great place to use some more keywords. Make sure that your links include your keywords.
But, and this could have been in section 4 above, don't create "doorway pages" that redirect you to another page. It used to be common SEO practice to create lots of doorway pages, each one stuffed with specific keywords, all of which would redirect the visitor to the actual page they were looking for. This would give your site lots of pages, with lots of internal links and would allow you to tightly optimize these doorway pages for specific keywords, but the search engines have gotten wise to this trick and now penalize the use of redirect pages. So don't use redirects unless you absolutely need to and never use doorway pages.

SEO Basic 6:

Only optimize a page for one or two keyword groups. More than that just dilutes your keyword ratio. The search engines will analyze your web page to determine which words are used as keywords. They do this by looking at the title, the description, the page heading and the words used on the page. They then determine how relevant your keywords are to your page. So, if you try to use too many different keywords on a page, it will only bring down the percentage of any individual keyword or group for that page. It is better to optimize for a larger keyword group as discussed above than to try to optimize a page for a lot of individual keywords that can't be easily used in one sentence. If you need to have a page optimized for several different, unrelated keywords you are better off creating several different pages and re-writing the body text on each page to match the keywords you are optimizing for. This will make each page relevant for the specific keyword and will get a better placement in the search engines.

SEO Basic 7:

Be patient. Even with a perfectly optimized web site it can take several months for it to rise in the search engine standings. I usually recommend waiting at least 90 days and up to 6 months to see how well a web page is doing in the search engines. Also, even though you have gone to great lengths to target a specific keyword or keyword combination keep in mind that the search engines aren't required to agree with you. So when checking your standings look at several different search terms that you discovered in your research and see how well your page is placing. Hopefully you will find that your chosen keywords are getting your page listed the way you want, showing that your SEO has worked properly.
If you find that your page is ranking better for a different keyword, you should examine your page code to see why and make adjustments as needed. Maybe your page is placing higher for a keyword combination you weren't focusing on, but it is still a good combination for your goals. This gives you an ideal opportunity to go with that new combination to achieve even higher placing.
So, get started right now on your SEO. The longer you wait, the longer it will be before your web site is showing well up in the search engines.

In Closing

There is a lot more to SEO than just these 7 quick points, but this will get you started on the right path. Go through these steps and your web pages will be well positioned for any other SEO you may want to perform on your site in the future.
(By George Peirson (c) 2009 )- Source: http://seoprovn.blogspot.com
SEO tips

The art of blogging has allowed all of us to become virtual superstars. Blogs serve a multitude of purposes and the opportunities provided by great blogs can open doors for employment opportunities, new love and as ways to get our causes into the public eye. But before you begin your blogging journey, there are some great resources in the form of blogging tutorials that can certainly pave the path.

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Today, most consumers check out a company’s web site first - way before they consider making a purchase or contacting a business for more information. It’s often the first encounter they have with the company, and can result in visitors making snap judgments about the company and whether it’s credible or desirable to do business with. These types of judgments are based solely on their impression of - and experience on - the company’s web site.

Making a great first impression and establishing credibility are vital to turning web visitors into paying customers, so it’s important to avoid the web mistakes that can drive them away, rather than drawing them in.

Here are five common mistakes that small businesses make with their web sites, so be sure you site isn’t guilty of any of these offenses!

1. Not updating your web site. - Let’s face it, there’s not much point in a visitor coming to your company’s web site if it is outdated, uses old technology, or never gets new information added. There are millions of web sites to choose from, so why would a user want to spend time on a site that isn’t useful and that you don’t seem to really care about? Today’s users have very high expectations, and if you don’t meet them, they will simply move on to a site that does.
2. Skipping SEO. - How are customers going to find you if your site doesn’t come up in the search engines? Even if you have the best web site ever built, it’s not doing your business much good or generating new leads for you if customers can’t find it. Search engine optimization (SEO) is a necessary step if you want web visitors to find and visit your site, so don’t put it off. It’s a great investment in your business and helps you leverage the investment you’ve already made in building your web site in the first place.
3. Using Flash-based or image-based architecture. - This is a big issue for small businesses that have already been talked into creating a Flash-based or image-based web site. These sites are typically more expensive to build and maintain, nearly impossible to update in-house, and are not WC3 (World Wide Web Consortium) compliant for accessibility. They are also invisible to the search engines, which means you cannot implement the SEO techniques necessary to get your site read and indexed in the search engine databases. The best thing to do with a Flash or image-based site is to convert it to a standards-based web site as soon as you can.
4. Talking too much about the company and not focusing on the customer. - Web visitors do not want to read about how great your company is, how many awards you have won, or how your grandpa taught you about the family business. They want to hear how your company can help them solve their problems, and what the benefits will be (for them) if they decide to do business with you. Don’t go on and on about yourself - instead, focus on your customers’ needs and how you can improve their lives, jobs, families, or whatever it is that you solve for your customers. Limit the company bragging to a separate “About the Company” page, so users can decide to read about it only if they are interested in doing so.
5. Using a “splash” page or “enter here” page before displaying the actual web site. - Few things are as frustrating to web visitors as wasting time trying to access the information they are looking for. If you display a splash page (or worse, a Flash intro!) before users can access any useful information, you are making them take an unnecessary extra step just to enter your site. Today’s users are extremely time-sensitive and impatient, and studies have shown that when faced with a splash page, Flash intro, or “enter here” link, they would rather click on the browser’s “Back” button than take that extra step or wait any longer to access information. The goal should be to make it as easy as possible for your visitors to get to the information they are looking for, not create barriers to it. The same principle applies to graphics-heavy pages that take too long to download - users simply won’t wait (plus these pages are invisible to search engines, since search engines cannot read Flash files or images).

Your web site communicates with more than just the text on the page; the site as a whole tells visitors a lot about your business. But you need to be careful that the message your site sends to visitors is an accurate one. By avoiding these five web mistakes, you can also avoid sending an unintentional message that your business is behind the times, doesn’t have the time or resources necessary to maintain your site, or that you don’t care about the impression you make to the world. cuocthiseo