Dental Advertising Google

Some people think that paying for Google pay-per-click advertising is the way to go. They do not realize that this really is a very overpriced and unnecessary way to drive traffic to your website. In this form of dental Google advertising, for example, your competitors are all bidding on the same keyword phrases. Rather than the long tail, or the long mix of words that visitors use to lead to the site, they are bidding on shorter and more general words such as "dentist" and "veneers" and "cosmetic dentist." This is the main reason why Google ads are so costly.

Since all the dentists are bidding on the same short and general keyword phrases, the clicks that come to Google are shared among a very sizeable number of dentists. Thus, the volume of clicks will be way too low. It is like trying to share one donut with ten people. Everyone only gets one small bite, which only makes their hunger all the greater. Instead, look beyond Google where 99 percent of web visitors are right now. Look on my blog at http://www.cases4dentists.com for more information on marketing with Myspace and Facebook