Thursday, 24. January 2008, 13:06:02
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There are two ways a google user can search for your website. Either, through the organic listings that show up when you search for a phrase or, through pay per click. How often do you pay attention to the google ads? Most people just look through the search results and you should focus your efforts on getting on top of these search results. The top keywords for dentists are extremely competitive. Why focus on phrases like ‘cosmetic dentist’ and be one of the hundreds of sites that show up when you can focus on long tail phrases like ‘cosmetic dentists specializing in veneers’ and be on the top of the search results? After all in the case of
dental advertising google searches involving long tail phrases covert into more serious clients.
Making use of social networks like myspace or facebook makes a lot of sense these days. You can take advantage of large specialized networks to drive targeted traffic to your website and advertise your business at a low cost. My blog at
http://www.cases4dentists.com will show you all about how you can market your business and increase your clientele.
Wednesday, 23. January 2008, 12:25:05
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If you are a cosmetic dentist, you know you face some heavy competition in the field. You also face heavy competition online for the sweetest advertising spots. It takes a lot of money to get noticed online as cosmetic dentists can pay top dollar for the most common keywords like ‘cosmetic dentist’ or ‘veneers’ or ‘cosmetic dentist Los Angeles’. For your
dental advertising google does not come cheap. Focusing on the organic search listings makes more sense as people pay more attention to them than the ad boxes on the side or on top of the search results page. Try and get your website to hit the top of the search results for long phrases like ‘Cosmetic dentists in Los Angeles specializing in veneers’ and you are likely to target the more serious clients, who are more likely to use your services.
Another option for you is to take on the myspace and facebook phenomenon and use them to drive visitors to your website. You can learn how at my blog at
http://www.cases4dentists.com and also download my free e-book that will help you market your cosmetic dentistry practice
Tuesday, 22. January 2008, 13:41:29
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Social networking sites like myspace and facebook are a boon for advertisers these days and can get your website a load of hits in a short time at little to no cost. It can do a better job than even google to bring in clients. But, that is not to say google is no good. Google is built on advertising and businesses pay good money because of the results they achieve. For
dental advertising google is not the best option because dentistry is not a niche and the bidding for top keywords like ‘cosmetic dentist’ is very competitive. This makes using traditional keywords for google advertising very expensive and not very efficient. It is best to target the organic search results that show up when you do a search. Search engine optimizing your website for long phrases or long tail phrases can bring in better quality visitors to your website and directly increase your case acceptance.
I discuss the best ways to increase your clientele at my blog,
http://www.cases4dentists.com and also give away a revolutionary e-book that will tell you all about selling cosmetic dentistry. It is sure to increase your case acceptance
Monday, 21. January 2008, 17:41:17
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For
dental advertising Google adwords is a popular option to promote your services and needless to say the competition for single words and small phrases is fierce which can drive up your advertising costs tremendously. It is an efficient way of advertising though? That is debatable because research shows that the serious buyers usually type in longer more specific search phrases. For your dentistry practice for example the bidding would be very heavy for terms like ‘dentists’ and ‘dentists Los Angeles’ for example. However take a term like ‘dentists in Los Angeles specializing in veneers’. A phrase like this would not cost much and also would be something a serious client types into google. It would be more efficient for you to type in a long phrase or a long tail phrase as it is otherwise called.
Nowadays social networking sites like myspace take the cake for advertising value. I can show you how to use these networks to your advantage and also throw in for free a highly regarded book that is guaranteed to increase your case acceptance dramatically. Its all at my blog
http://www.cases4dentists.com
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