Adobe, why do you rip off Australians ?
Tuesday, July 29, 2008 7:14:38 AM
OK us 2nd class citizens on the wrong side of the pond have gotten used to a raw deal from computer vendors. In years gone by it was put down to the size of the American market and the value of the US dollar. It became the norm to see Australian list prices that were double the dollar value of US list pricing. Even back then it was ridiculous.
Scan forward to 2008 when the Australian dollar is approaching parity with the greenback. Some analysts are even predicting that we will reach full parity in early 2009.
Now to my latest gripe. Adobe has just released LightRoom 2.0. It is a nice product that forms the core of my digital photo library. I want to keep using it and the new features they offer. The price to upgrade from v1 to v2 is $99 USD. The price they are quoting for Australians in $165 !
Just going for a straight conversion on the foreign exchange, nothing more than $103 could be expected. Even if you factor in the 10% GST, $115 would be a fair price.
Instead we pay a premium of at least 40% over and above current exchange and taxes, for what ? I want to know.
Just before you say it is for shipping, this is the price that you will pay to download the new version off their web site. They then email you the activation code.
Those wanting the full version are also being slugged a 40% premium over and above GST and currency conversion.