Earthlink targets mobile blogging markets
Thursday, 27. October 2005, 18:27:33
Earthlink focus on music, youth for mobile blogging venture
Opera is rolling out mobile blogging with its latest offerings. Here is another venture along similar lines. Initially, this service will be on the U.S. west coast which will put the venture's HQ near music publishers in Los Angeles.
Helio Rises to Mobile Test
EarthLink, SK Telecom combine U.S. and Asian roots and $440M to offer services such as mobile blogging to tech-savvy U.S. youth.
Red Herring
October 26, 2005
EarthLink and SK Telecom will combine access to the bustling market in the United States for mobile services with South Korea’s recognized talent for innovative mobile content and applications to launch a company and service called Helio.
The initial services will include youth-oriented products such as mobile music downloading, gaming, and blogging.
Helio is the first product of a joint venture announced in January between EarthLink, an Internet service provider based in Atlanta, and SK Telecom, South Korea’s largest mobile communications carrier. Each company has invested $220 million in the joint venture, SK-EarthLink, which was renamed Helio on Wednesday.
[snip]
The firms . . .believes the mobile market in the U.S. has focused on the entire consumer base. While applications such as text messaging have been relatively popular, there has not been enough of a focus on the most daring segment of the market: youth.
Opera is rolling out mobile blogging with its latest offerings. Here is another venture along similar lines. Initially, this service will be on the U.S. west coast which will put the venture's HQ near music publishers in Los Angeles.
Helio Rises to Mobile Test
EarthLink, SK Telecom combine U.S. and Asian roots and $440M to offer services such as mobile blogging to tech-savvy U.S. youth.
Red Herring
October 26, 2005
EarthLink and SK Telecom will combine access to the bustling market in the United States for mobile services with South Korea’s recognized talent for innovative mobile content and applications to launch a company and service called Helio.
The initial services will include youth-oriented products such as mobile music downloading, gaming, and blogging.
Helio is the first product of a joint venture announced in January between EarthLink, an Internet service provider based in Atlanta, and SK Telecom, South Korea’s largest mobile communications carrier. Each company has invested $220 million in the joint venture, SK-EarthLink, which was renamed Helio on Wednesday.
[snip]
The firms . . .believes the mobile market in the U.S. has focused on the entire consumer base. While applications such as text messaging have been relatively popular, there has not been enough of a focus on the most daring segment of the market: youth.
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