Firefox plans major marketing campaign
Saturday, 26. November 2005, 15:40:32
Firefox plans mass marketing drive
By Ingrid Marson, ZDNet UK
Wednesday, November 23 2005 07:48 AM
The Mozilla Corporation is gearing up to launch a large-scale marketing drive when Firefox 1.5 is released.
Christopher Beard, the vice-president of products at Mozilla Corporation, told ZDNet UK on Monday that there is a "strong likelihood" that Firefox 1.5, the next major version of the open source browser, will be released on 29 November.
Beard said the Corporation is planning a "big marketing push" that will coincide with the release of 1.5. This will include a community marketing campaign that will encourage Firefox fans to tell the world about their favourite browser by publishing home-made videos on a Mozilla Web site.














