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Firefox plans major marketing campaign

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With the release of Mozilla's Firefox V.1.5 slated for the week of November 29th, computer trade press reports indicate Mozilla will kick off a major marketing campaign, including videos from users, to promote the product.

Firefox plans mass marketing drive
By Ingrid Marson, ZDNet UK
Wednesday, November 23 2005 07:48 AM

The Mozilla Corporation is gearing up to launch a large-scale marketing drive when Firefox 1.5 is released.

Christopher Beard, the vice-president of products at Mozilla Corporation, told ZDNet UK on Monday that there is a "strong likelihood" that Firefox 1.5, the next major version of the open source browser, will be released on 29 November.

Beard said the Corporation is planning a "big marketing push" that will coincide with the release of 1.5. This will include a community marketing campaign that will encourage Firefox fans to tell the world about their favourite browser by publishing home-made videos on a Mozilla Web site.


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