2005-2006 Annual Report on China's MP3 Player Market
Wednesday, 25. October 2006, 05:46:45
Report Introduction
Research points: Market status, market structure, basic characteristic of market, study of the strategy for major vendors, consumer behavior analysis, influencing factor trend analysis, market forecast, CCID's recommendations
Vendors involved: Samsung, Aigo, Apple, Zarva, DEC, BenQ, iRiver, NEWMAN, MSI, etc
Author: Digital AV product research group, Consultation Division for Consumer Electronics, CCID Consulting
Publication time: February 2006
Price of English electronic version: USD 1,900
Report Contents
I. Overview of the Development of Global MP3 Player Market in 2005
(I) Current status
(II) Basic characteristics
1. Technology and industry chain
2. Product trend
3. Application trend
(III) Strategy of major vendors
II. Size and Charreteristic of China's MP3 Player Market in 2005
(I) Size and growth of the market
(II) Product mix
1. By storage medium
2. By memory capacity
3. By price segment
4. By display screen media
(III) Brand structure
1. Brand structure of overall market
2. Region - brand market structure
3. X X -Structure of brand market
(IV) Market structure
1. Structure of regional market
2. Structure of channel market
3. User market structure: demand for first-time purchase vs replacement
(V) Basic characteristic of the market
1. Stages of market development
2. Market concentration
3. XXX
4. XXX
III. Analysis of the Marketing Strategy for Leading Vendors in China's MP3 Player Market in 2005
(I) Analysis of the marketing strategy for leading vendors ( Top5- 10)
1. Vendor A
(1) Development profile and overall commentary
(2) Brand / product positioning
(3) Channel architecture
(4) Analysis of salable/typical models
(5) Commentary and analysis of grand strategic adjustment
2. Vendor B
(II) Analysis of the strategy for growing vendors (2-3)
1. Vendor A
(1) Development profile and overall commentary
(2) Brand and product orientation
(3) Analysis of salable/typical models
(4) Analysis of the cause for fast growth
2. Vendor B
IV. Analysis of the Expected Purchase Behavior in China's MP3 Player Market in 2005
(I) Brand preference
(II) Price preference
(III) Channel preference
(IV) Channel preference for information acquisition
(V) Demand for innovative functionality
V. Analysis and Forecast of the Trend of China's MP3 Player Market, 2006- 2010
(I) Main factors influencing the development of future market
1. Socio-economic development
2. Policy environment
3. Complementary product
4. Competitive product
5. Industry chain and technology
(II) Analysis of the market growth trend
1. Product and technology
2. Market competition structure
3. Channel and terminal
4. Price trend
(III) Forecast for market size
1. Forecast for sales volume
2. Forecast for sales value
(IV) Forecast for market structure
1. Structure of product market
2. Structure of regional market
3. Structure of channel market
VI. CCID's Recommendations
(I) Product strategy
(II) Pricing strategy
(III) Channel strategy
(IV) Service strategy
(V) Brand strategy
Research points: Market status, market structure, basic characteristic of market, study of the strategy for major vendors, consumer behavior analysis, influencing factor trend analysis, market forecast, CCID's recommendations
Vendors involved: Samsung, Aigo, Apple, Zarva, DEC, BenQ, iRiver, NEWMAN, MSI, etc
Author: Digital AV product research group, Consultation Division for Consumer Electronics, CCID Consulting
Publication time: February 2006
Price of English electronic version: USD 1,900
Report Contents
I. Overview of the Development of Global MP3 Player Market in 2005
(I) Current status
(II) Basic characteristics
1. Technology and industry chain
2. Product trend
3. Application trend
(III) Strategy of major vendors
II. Size and Charreteristic of China's MP3 Player Market in 2005
(I) Size and growth of the market
(II) Product mix
1. By storage medium
2. By memory capacity
3. By price segment
4. By display screen media
(III) Brand structure
1. Brand structure of overall market
2. Region - brand market structure
3. X X -Structure of brand market
(IV) Market structure
1. Structure of regional market
2. Structure of channel market
3. User market structure: demand for first-time purchase vs replacement
(V) Basic characteristic of the market
1. Stages of market development
2. Market concentration
3. XXX
4. XXX
III. Analysis of the Marketing Strategy for Leading Vendors in China's MP3 Player Market in 2005
(I) Analysis of the marketing strategy for leading vendors ( Top5- 10)
1. Vendor A
(1) Development profile and overall commentary
(2) Brand / product positioning
(3) Channel architecture
(4) Analysis of salable/typical models
(5) Commentary and analysis of grand strategic adjustment
2. Vendor B
(II) Analysis of the strategy for growing vendors (2-3)
1. Vendor A
(1) Development profile and overall commentary
(2) Brand and product orientation
(3) Analysis of salable/typical models
(4) Analysis of the cause for fast growth
2. Vendor B
IV. Analysis of the Expected Purchase Behavior in China's MP3 Player Market in 2005
(I) Brand preference
(II) Price preference
(III) Channel preference
(IV) Channel preference for information acquisition
(V) Demand for innovative functionality
V. Analysis and Forecast of the Trend of China's MP3 Player Market, 2006- 2010
(I) Main factors influencing the development of future market
1. Socio-economic development
2. Policy environment
3. Complementary product
4. Competitive product
5. Industry chain and technology
(II) Analysis of the market growth trend
1. Product and technology
2. Market competition structure
3. Channel and terminal
4. Price trend
(III) Forecast for market size
1. Forecast for sales volume
2. Forecast for sales value
(IV) Forecast for market structure
1. Structure of product market
2. Structure of regional market
3. Structure of channel market
VI. CCID's Recommendations
(I) Product strategy
(II) Pricing strategy
(III) Channel strategy
(IV) Service strategy
(V) Brand strategy
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