Electronic Toys

All Sites Need Visitors

Every website owner quickly comes to the realization that without traffic from visitors, the most perfect business plan and the most polished website means nothing. And it doesn't take long to learn that having great content is not enough by itself to ensure success quickly, at least.

How Visitors Find Your Site

To most websites, the vast majority of visitors come their through the use of search engines. In the world of search engines, Google is the undisputed king. So getting good search engine placement in Google is one of the primary goals of any SEO (search engine optimization) strategy.

What is SEO?

Getting your site placed highly in search engines is done through SEO or search engine optimization. SEO is the act of modifying your site or working with other sites to get your pages to rank highly on search engines, especially Google, for the keyword phrases that you think are important - and that will send relevant visitors to your site.

What are the Two Main Types of SEO?

SEO can broadly be divided into two types: On page and off page SEO.

On Site Search Engine Optimization

On page SEO is simple the attempt to provide content on your web pages that the search engines will index quickly and will put high in the search results for your most important keywords. On page SEO is accomplished primarily through using the key words you are attempting to attract traffic from in your headlines and the text of the page.

The Other Kind of SEO - Off Site SEO

SEO that is focused on off page or off site issues is all about incoming links. Google, especially, ranks pages higher if incoming links from quality sites indicate that the site provides useful information and/or is an authority in the area of the content.

I'm a Website Owner and I Want Traffic - Which Type of SEO Should I Concentrate On?

It is not just a cop out to say that you must do both types of SEO to be successful. Great content is a good start, but your pages must focus on in-demand keyword phrases to get folks to visit your site. And, you must build links from other sites to get search engines to rank your great content highly.

Content without links will rarely be enough - to get your site to live up to its potential you must do both types of SEO.

Dividing your time between off site and on site SEO will probably profit your site the most.

Electronic Toys

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