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Search Engine Optimization

Search Engine Optimization

A Newbie's Guide to Link Building

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Link building is the process of heading out there and actively building more links - making more connections - that lead back to pages on your own website. This can be done by creating articles such as the one you happen to be reading at this time. One additional link building example is writing guest blog posts that include one or two links back to the writer's website.
Other kinds of link building consist of directory submissions, blog commenting, forum participation, setting up various profile pages, social bookmarking, press release submissions and so forth. Complete courses are being taught and books have been written about the art of building links.

Why is link building so important and has a lot of us devoting hours and hours from our week on this task? For starters, because it produces those connections or highways between pages and sites which of course directs some visitors our way.

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Quite possibly the most convincing reason to build links though is to position well in the search engines and thus obtain tons of free traffic to our sites. Here's why link building is crucial for SEO (Search Engine Optimization).

A link is a connector between two web pages. It can connect an article on your website to a category or home page, or even another article on the same site. These are considered internal links as they connect one part of your website to another.

Give it a shot and see. Choose a long tail keyword and publish a blog post to target it. Your keyword must be included in the title tag and you should then build a few links to that page using your keyword in the anchor text. For long tail keywords fewer links will be needed to get on the first page of the search results.

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