My OperaDirect Marketing: Delivering Results
Friday, August 5, 2011 1:31:38 PM
[title]Direct Marketing: Delivering Results[/title]
It is predicted that direct mail advertising will account for about 20% of total mail activity in the UK by the end of the 1990s. The Post Office's policy changed in the 1970s from simply being a provider of a service to actively promoting itself as a marketing medium. It encouraged sensible, controlled, quality growth of direct mail advertising. According to the Royal Mail's marketing manager, Richard Fassbender, since the mid-1970s, direct mail volume has grown by over 150%. External factors contributing to the growth of direct mail include lower real cost of computer time and postage versus increased real costs for television and press advertising. To protect and encourage high standards in the industry, self-regulation has included the establishment of the Mailing Preference Service in 1983, enabling individuals to state that they do not wish to receive direct mail.
Full text: Marketing, Jan 21, 1988
Internet Marketing Tools
It is predicted that direct mail advertising will account for about 20% of total mail activity in the UK by the end of the 1990s. The Post Office's policy changed in the 1970s from simply being a provider of a service to actively promoting itself as a marketing medium. It encouraged sensible, controlled, quality growth of direct mail advertising. According to the Royal Mail's marketing manager, Richard Fassbender, since the mid-1970s, direct mail volume has grown by over 150%. External factors contributing to the growth of direct mail include lower real cost of computer time and postage versus increased real costs for television and press advertising. To protect and encourage high standards in the industry, self-regulation has included the establishment of the Mailing Preference Service in 1983, enabling individuals to state that they do not wish to receive direct mail.
Full text: Marketing, Jan 21, 1988
Internet Marketing Tools
