My OperaA Real Example of Search Engine Optimization (SEO) Success
Tuesday, March 13, 2012 4:55:04 PM
xrumerHaving a proper code architecture is necessary to the search engine marketing tactics of a Website. Search engines will also determine if the search keywords appear on the top of a web site, such as in the head section or within the first few paragraphs of text in your body section. They assume that any page tightly related to the topic will mention those keywords right right from the start.
Frequency is the other major factor in how search engine listings determine relevancy. A search engine will analyze how often keywords appear with regards to other words in a web page. Pages that contain a keyword which has a higher frequency are quite often deemed more relevant than other internet pages.
Search engines can also penalize pages or exclude them from them cache all together if they detect search engine "spamming. " An example about this is when a word is repeated many hundreds times on a page in an attempt to increase the frequency and to move the page higher in the listings. Search engines watch with regard to common spamming methods in a number of ways, including following-up on complaints from search engine users.
The following "on the page" optimization techniques will greatly improve a current Website's ability to communicate well with the major search engines:
JavaScript!
It doesn't matter for what purpose you utilize JavaScript, (drop-down choices, pop-ups, etc.), place the script right at the end of the HEAD section or place it in a separate file altogether that is "included" on your page. This will move quite content closer to the start of the page and will enhance the keyword location.
Ensure that the Title tag may be the first tag in the top section of your web site!
It has to be placed before all other tags, otherwise search engines will overlook it that can have a negative influence on your rankings.
Ensure that your Title tag fails to contain "stop" words!
Key phrases like "and, on, some sort of, the, for, to, about, are, that, were, as a result of, of" and other auxiliary words are too common and search engine algorithms don't take them into mind. By using a stop word inside your Title tag, you will damage your rankings.
Your key phrases should be as near to the beginning of the Title tag as you possibly can!
Move your keyword closer to the start of your Title to emphasize its importance and also to greatly improve its popularity.
META name="keywords" content="less is usually more"!
Choose your keywords carefully, (6-10 max.), and place them the best way of importance in this tag. Too many keywords in such a tag will take away from the importance, relevance and position of the word in the indicate.
Does your page contain enough text message?
Pages that includes mostly FLASH or some other ephemeral web-based applications often contain little or no text because the text is contained within the application, not on that page itself. This can make a page completely transparent searching engines. Each page should contain at least 150 words of visible text within the BODY section.
Are all of your keywords in bold?
When you employ a bold font on the particular keyword or keyword phrase that is located in the BODY section, you are telling the search engines that you place increased level of importance about them.
Frequency is the other major factor in how search engine listings determine relevancy. A search engine will analyze how often keywords appear with regards to other words in a web page. Pages that contain a keyword which has a higher frequency are quite often deemed more relevant than other internet pages.
Search engines can also penalize pages or exclude them from them cache all together if they detect search engine "spamming. " An example about this is when a word is repeated many hundreds times on a page in an attempt to increase the frequency and to move the page higher in the listings. Search engines watch with regard to common spamming methods in a number of ways, including following-up on complaints from search engine users.
The following "on the page" optimization techniques will greatly improve a current Website's ability to communicate well with the major search engines:
JavaScript!
It doesn't matter for what purpose you utilize JavaScript, (drop-down choices, pop-ups, etc.), place the script right at the end of the HEAD section or place it in a separate file altogether that is "included" on your page. This will move quite content closer to the start of the page and will enhance the keyword location.
Ensure that the Title tag may be the first tag in the top section of your web site!
It has to be placed before all other tags, otherwise search engines will overlook it that can have a negative influence on your rankings.
Ensure that your Title tag fails to contain "stop" words!
Key phrases like "and, on, some sort of, the, for, to, about, are, that, were, as a result of, of" and other auxiliary words are too common and search engine algorithms don't take them into mind. By using a stop word inside your Title tag, you will damage your rankings.
Your key phrases should be as near to the beginning of the Title tag as you possibly can!
Move your keyword closer to the start of your Title to emphasize its importance and also to greatly improve its popularity.
META name="keywords" content="less is usually more"!
Choose your keywords carefully, (6-10 max.), and place them the best way of importance in this tag. Too many keywords in such a tag will take away from the importance, relevance and position of the word in the indicate.
Does your page contain enough text message?
Pages that includes mostly FLASH or some other ephemeral web-based applications often contain little or no text because the text is contained within the application, not on that page itself. This can make a page completely transparent searching engines. Each page should contain at least 150 words of visible text within the BODY section.
Are all of your keywords in bold?
When you employ a bold font on the particular keyword or keyword phrase that is located in the BODY section, you are telling the search engines that you place increased level of importance about them.
