Special Event Licenses

Last year, on September 6th to be exact of 2011, Michael Maloney (you may have recognized him from Extreme Makeover), assisted with a campaign called "Random Acts of Chocolate" New Yorkers. The purpose was to start a Mars® campaign day by dishing out thousands and thousands of full-sized, famous brand bars and other candies. Michael Maloney and a Mars® rep did interviews that were both nationwide and local. In addition to the interviews, our special events permits team assisted with targeted outreach.

Here's how it worked: businesses and residents that tweeted #RandomActsofChocolate got candy bars. We managed this through a hub where workers who were stationed at the helm watched the social Twitter feeds and sent out bikers throughout the city. Our team coordinated deliveries and sampling. Michael Maloney was also guilty of appearing on stage in Military Island and dispensing chocolates to the people!

This was an incredible event that we were proud to be a part of!