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Evielyn Chapman

Thoughts on life, leadership, church, quotes, and anything else that interests

Posts tagged with "branding"

More on Branding

You know a brand is a brand when it becomes a noun.

"I've got to have my starbucks this morning"
"What is the capital of Spain?" "Google it"
etc.

New Book

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I am reading a couple of books at the moment one of them is An unfinshed life. It is on the life of JFK. Very interesting but also very large.

The other book i have just started is Creative Leaps:10 lessons in effective advertising at Saatchi and Saatchi by Michael Newman. ABSOLUTELY FANTASTIC! I have not been able to put it down. You may be wondering why a pastor is reading a book on effective advertising. Well, i believe that the Church needs advertising just as much as any other organisation. Some people are a little scared of using the word marketing and Church in the same sentence. But marketing is just a way to let people know what we are all about.

I recommend that anyone read this book. If you want to know about branding, advertising, marketing, etc. this is a great read. And best of all, it's written by and Australian!

Eve
December 2009
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