Maximizing Your Mobile Advertising System Campaign
Wednesday, March 13, 2013 3:05:37 PM
Leadbolt marketing has really started initially to lose with 2010 finally getting the season of mobile marketing. As affiliate managers with a prominent mobile affiliate community, we are asked time and time again for ideas on the best way to develop mobile campaign strategy. One would think we'd receive significant commission investigations for our visiting awareness but alas, that's another story for another time. One key place where we see affiliates shoot themselves in the foot is by doing what everybody else is doing.
Our community gives internet education via webinars and we send updates via e-mail one or more to 2 times weekly, which contributes to us being a leader in the industry. My point in mentioning this really is that numerous times affiliates will require everything they view on webinars and see in newsletters and do everything they saw, yet not test with their own strategy using the product from the training. Shortly afterwards, the internet will publish a solution asking why they received X number of one and clicks to no conversions on the mobile ad campaign. Items that make ya get "hrmmmm" certainly.
Now, be assured a remedy does exist and you're planning to discover what you can perform different to increase your mobile ad system advertising.
Briefly, two main ways exist to market mobile CPA offers:
- Buy media from the mobile ad network
- Create mobile optimized content web sites
Making mobile enhanced content websites is beyond the scope of this article as it is really a subject requiring an article series devoted to important strategies.
So, getting media from a mobile ad community is our point of focus dancing in this essay.
What specifically can you do differently to model what you discover in training webinars or read in newsletters although still doing something different to put your own spin on your strategy?
First, whenever you see a campaign demoed, think about why the campaign worked to begin with. For example, a lucrative mobile CPA plan previously was a movie club present at the center East. Two profit points:
1. Other geo-locations like the Middle East really do not have the same amount of media interaction that people do in the US.
2. People were bored (oahu is the desert, people J ).
3. The absolute most successful affiliates got in early.
4. On top of #3 the most profitable affiliates often created their very own landing pages, built out their plans based on what worked in the initial campaign on other mobile advertising networks, invested more money in the campaign after they discovered what worked (or all of the above).
To build out and enhance your activities, analyze your plan reporting:
- Where did a lot of clicks and conversions begin from?
- What geographical area did all the action come from?
- What time of day?
- Are there any other mobile advertising communities that produce sense to build out the campaign on based on your campaign reporting?
More information is available here.
Does what you are doing get work?
YES! Or our own private islands would be all owned by us drinking well known tasty beverage at this time. At least now you've the beginning of the real deal so you are not taken for a trip you may never get off of thinking you will make a bagillion by a few weeks by copying and pasting strategies.
One last insight is to speak with your account representative for insight on your own campaigns at your leadbolt.
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