My OperaMmmfhgh?
Sunday, July 22, 2007 4:51:46 PM
http://www.washingtonpost.com/wp-dyn/content/article/2007/07/20/AR2007072002163.html
...
The key to boosting the image and effectiveness of U.S. military operations around the world involves "shaping" both the product and the marketplace, and then establishing a brand identity that places what you are selling in a positive light, said clinical psychologist Todd C. Helmus, the author of "Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation." The 211-page study, for which the U.S. Joint Forces Command paid the Rand Corp. $400,000, was released this week.
...
