Whited Sepulchres
Tuesday, 24. April 2007, 14:59:07
The Panorama programme claimed that people phoning in to competitions on GMTV were encouraged to carry on calling in at 75p a pop (even when they didn't get through) for up to an hour after the winner had already been chosen — so there was no chance whatsoever of winning. But GMTV and its telephone service provider Opera Interactive Technology pocketed about £10 million a year from this scam.
For scam it clearly was. They stopped doing it as soon as they were found out. What I can't figure out is why they did it in the first place. They would have made exactly the same amount of money if they had allowed callers to have a chance of winning right up to the cut-off time. What did they save? Was it so they could slope off home an hour early? Have I missed something here? They knew they were doing wrong, because Panorama also alleged that Opera employee Mark Nuttall had sent an e-mail to staff in 2003 telling them to keep it secret from GMTV.
The blame was not solely targeted at GMTV. The BBC's flagship children's programme Blue Peter once gave a prize to a studio guest because the phone lines weren't working properly. Tsk tsk. Guilty as hell.
The BBC is probably the most wonderful organisation in the world. Certainly they have easily the best website in the world, perhaps even better than fotoLibra's. But not everything they do is squeaky clean.
Take their calls for photos, for example. At fotoLibra we advise you not to do this, because they appropriate your copyright without payment but reserve the right to blame you if something goes wrong. I wrote about it in my blog last year.
And it struck me they'd pulled a fastish one on this humble blogger. There's a programme called Countryfile on BBC1 on Sunday mornings which is a miscellany on country matters. A couple of years ago they called and asked if I'd do a piece on architectural follies. As that's my passion (last century I wrote five books on the subject) I agreed. I went out to Castell Coch, a lovely folly outside Cardiff, and filmed for much of the afternoon. Dear fotoLibra members, I took half a day away from my work for you!
I asked when the piece would appear, and they said they'd let me know. They didn't, nor did I get paid, so I assumed they'd dumped the piece. A month or so later a couple of friends mentioned they'd seen me on telly. I acquired a video of it and there I was, dashing and clever as always, pontificating on about follies, about 3 minutes out of a 6 minute slot.
Two weeks ago a friend mentioned she'd seen me on telly on Sunday. Then another. By now I had a TV gizmo that replays previously broadcast programmes, so I checked it out and there was my little piece, broadcast again.
So. Half a day off work. Plenty of time on the phone suggesting locations. Travel to and from Castell Coch. 3 minutes airtime, apparently good enough to be broadcast twice. No payment. No offer of payment. No expenses. No offer of expenses.
Somebody made some money out of this. It wasn't me, and I provided the content. I had nothing to sell (I haven't had a folly book published this century) and nothing to gain by giving them my time. When I appeared on Roy Noble's show on Radio Wales, a small cheque promptly arrived (£25 I think it was). Why nothing from Countryfile? When fotoLibra provides content to a customer, it gets paid, and it pays its members accordingly. Why should the BBC be exempt?










