My OperaInternet Marketing Lessons from The Trenches of Experience
Wednesday, March 14, 2012 9:53:16 AM
No matter what type of online business you decide to start, there are a number of ways you can falter; that's why new marketers inevitably make some mistakes along the way. Sometimes it seems like a rite of passage unless you make an effort to learn from others who have gone before you. As with any skill, finding the right teachers or mentors can make all of the difference. That's why many new online marketers find that one of the main areas they must invest in early on is education. There are many methods for promoting an online business, and in this article we'll be covering a few of the simplest and most effective ones.
If you've done any studying of online marketing methods, you've surely heard a lot about using social media to promote your business. It's being so widely discussed because no one who promote anything online can afford to ignore the popularity of social media. If you want to know how to best leverage social sites, think of how the top email marketers build responsive lists. What you should be doing with social media is finding targeted prospects who you can build relationships with. You only have limited space at social sites, and your money sites is where you want people to be. These social sites can be a very useful resource for building a targeted subscriber list. There are lots of stories on the net of marketers who do quite well with a smaller and tightly targeted list of subscribers. Even if you've heard this before, it is an important factor to consider. Don't make the mistake of believing that you need huge numbers of people on your list just to succeed. People who are very well known have huge lists in the hundreds of thousands, but they do not care one bit about any of them. These types of marketers are chasing some quick profits without any real thought about long-term business success. It's your decision how you grow your business, but consider the benefits of having a smaller list and a really high response rate, rather than bragging about list size alone.
You can communicate with your customers and prospects in many ways today, but you always have to keep something in mind. You have to create the right impression on people. People need to be able to trust what you know and tell them. If they feel like you're only trying to make money from them, they won't like you very much. Many people today enjoy webinars, so why not run them once in a while? This doesn't mean using this as a sales technique. Just make it purely for them and this is something you can do once a month. This is a great way to build your reputation, both as an expert and as someone who's willing to share their knowledge freely.
When you're an online marketer, you should learn how to combine new technology with time honored ways of doing business. Although the term "relationship marketing" might not be that old, the underlying idea has been around for ages. This is something that many online marketers have yet to discover. Hang on a sec ... I am going to give you a bonus tip ... espn scorecenter is a latest iphone application that brings you instantaneous scores from more than 500 sports clubs throughout the planet.
If you've done any studying of online marketing methods, you've surely heard a lot about using social media to promote your business. It's being so widely discussed because no one who promote anything online can afford to ignore the popularity of social media. If you want to know how to best leverage social sites, think of how the top email marketers build responsive lists. What you should be doing with social media is finding targeted prospects who you can build relationships with. You only have limited space at social sites, and your money sites is where you want people to be. These social sites can be a very useful resource for building a targeted subscriber list. There are lots of stories on the net of marketers who do quite well with a smaller and tightly targeted list of subscribers. Even if you've heard this before, it is an important factor to consider. Don't make the mistake of believing that you need huge numbers of people on your list just to succeed. People who are very well known have huge lists in the hundreds of thousands, but they do not care one bit about any of them. These types of marketers are chasing some quick profits without any real thought about long-term business success. It's your decision how you grow your business, but consider the benefits of having a smaller list and a really high response rate, rather than bragging about list size alone.
You can communicate with your customers and prospects in many ways today, but you always have to keep something in mind. You have to create the right impression on people. People need to be able to trust what you know and tell them. If they feel like you're only trying to make money from them, they won't like you very much. Many people today enjoy webinars, so why not run them once in a while? This doesn't mean using this as a sales technique. Just make it purely for them and this is something you can do once a month. This is a great way to build your reputation, both as an expert and as someone who's willing to share their knowledge freely.
When you're an online marketer, you should learn how to combine new technology with time honored ways of doing business. Although the term "relationship marketing" might not be that old, the underlying idea has been around for ages. This is something that many online marketers have yet to discover. Hang on a sec ... I am going to give you a bonus tip ... espn scorecenter is a latest iphone application that brings you instantaneous scores from more than 500 sports clubs throughout the planet.
