Corporate image that reflects the productivity
Saturday, April 2, 2011 6:29:42 AM
The design and all related to communication spaces can develop more innovative proposals in terms of spatial design and materials, all organizations must develop their spaces depending on the reason for your business, communication and comfort of its staff . This will result in increased productivity, sense of belonging and loyalty. " The corporate image is an issue that goes far beyond consideration of the services or products offered by a company and, when evaluated, staged many different factors. One of the most important is the configuration of workspaces: the arrangement of the various component parts, lighting, color and comfort conditions of the furniture.
All these aspects will not only provide an image of a corporation, but also are vital to ensure the comfort, good disposition, and development of all the productivity of their employees and managers, because the workplace is perhaps that in that people spend a greater amount of time daily.
Today many corporations devote significant financial and creative efforts to the purpose of making your work space into a whole that reflects the spirit of his company, which is manifested through some of its value. Particularly in companies whose business focus is in advertising, communications, or technology, in which creativity is so important-it involves many elements of corporate identity (color, fonts, the style of your logo) thus creating amazing spaces in which anyone would like to work, and where it is a real pleasure to stay a lot of time, they offer an aesthetic experience and a challenge to the senses, accustomed to more traditional work spaces.
In this scenario one of the key components is the furniture that is used, as far beyond being aesthetically acceptable, must provide greater convenience to its users, thereby promoting productivity and observe the patterns of own design of furniture created for the comfort and health of those who spend much of time "interacting" with them, and are sometimes almost as extensions of your body.
Aware of the enormous importance of this factor, the division of Research & Development Multiproject keeps working hard to develop creative innovations at all levels: color, materials, design, ergonomics and comfort.
All these elements, when mixed, are one of the key elements of interior design, and are involved as major factor in creating a synergy that impacts everyone involved in the use of a room and work space " Today's workplaces are seen as spaces where continuous and flexible process, where people have organizational practices based on interaction and communication. Therefore, the furniture should facilitate these practices, creating concepts of collaboration and creativity that result in the improvement of organizational climate and hence the performance of individuals in organizations, "said Francisco Walteros, commercial manager Multiprojects.
These changes in the design of organizations have had their origin in the development of new technologies, in promoting communication within and out of business, and opening a world that requires communication channels ever-faster and in that momentary experiences that can be transmitted globally (such as a photograph through social networks) play an important role.
But undoubtedly, the most motivated this transformation is the need to first comfort conditions for employees, thereby promoting productivity, teamwork and good attitude towards the job. Thus far have been the traditional office cubicles and solid colors, to make way for a whole field of action in the interior design for workspaces: "Now companies working scenarios seen as a great opportunity to give the worker the opportunity to improve their performance at work and, incidentally, to achieve significant increases in economic and business, "says manager Rafael Sanudo R & D Multiprojects.
Multiproject as one of the leading companies in the field of office equipment in Colombia, made significant investments this includes the continuous updating of its R & D trends in materials, design and machinery, which allows not only to develop major projects dimensions-in size or volume of furniture design and production requirements, "as recognized projects Bancolombia offices, Avianca, Leasing de Occidente and Unilever, but also offer modern designs, aimed at stimulating creativity in their offices customers.
Experts sayStudies of the University of British Columbia in the journal Science, say they seek to generate internal redesigns spaces that encourage workers' willingness to take creative processes. The study notes that these trends are addressed to any organization interested in having broad scenarios, flexible and motivating each of your employees, regardless of the area in which they play, all this results, and thus encouraged employees more productive.
In this regard, Rafael Sanudo added that "creativity is to be sought by all organizations whose purpose is productivity. If it is true that some types of businesses such as design and all related communication permit spaces to develop innovative proposals in terms spatial design and materials, all organizations must develop their spaces according to the reason for your business, communication and comfort of its staff. This will result in increased productivity, sense of belonging and loyalty. "
Greenstyle, rather than a green fashion
Ecological designs have gained in recent years a great importance for organizations, and therefore more and more entrepreneurs in the world looking for furniture with low environmental impact. "The trend is sustainable design in all variables, from the use of materials that do not dramatically impact the environment, including the incorporation of processes that can contribute to the care of it. Multiprojects in their recycling processes considerate , re-use of materials for other businesses or chains. Additionally, we are a company that cares about working with suppliers of raw materials also provide for the environmental certification processes within the country and outside it, "concludes the manager of Research and Development Multiproject.
