My OperaA man with style
Saturday, April 2, 2011 6:47:45 AM
Pablo Sardi is the young entrepreneur who brought passion BoConcept Urban returned to Colombia and the Danish example of minimalist design in America.
The BoConcept conference room is in the basement of the store on Avenue 19, Bogotá. It is a room with white brick walls and an imposing wooden table surrounded by eight leather chairs with high back. Furniture, though they seem, are defective BoConcept designs. If you look carefully there is a hole in the leather of this chair, and this one has a hole in the wood. More than bad, the furniture looks worn, but when the design is minimalist, the defect can not be colossal.
15 years interior design in Bogota was dominated by the classical style. Today there is more variety, and what is the best selling Danish BoConcept design. This design is known for its aesthetics and functionality, and developed in Scandinavia at the beginning of the twentieth century, when the Dane was adapted to poverty. Many years later this type of design found a universal market, and the BoConcept store in Bogotá, one of more than 300, became a role model of the company in America.
Behind the success of BoConcept is the general manager, Pablo Sardi, a passion for urban interior design. Sardi fret child to the United States with his family to Miami. When it came time to go to college decided that the arctic climate of the plains of Indiana was what I needed.
"I left because Miami is a lot of rumba, and sometimes it is difficult to study," says Sardi "That's why I decided to go to a rather dull place where he could study. At school I was never one of the best, then wanted to use to study. "
He studied Business Administration with emphasis in Economics. He graduated. He worked at the New York Stock Exchange from Miami. In these his mother, Maria Mercedes Cruz, who has 35 years of experience in the design, BoConcept decided to bring to Colombia.
BoConcept replaced De Sardi, an interior design store in Bogota that had Sardi's mother before going to the United States. "The business was not BoConcept at the time, the business was a more traditional business, the furniture very elaborate, as unique pieces," he says.
Five years later BoConcept has three stores in Colombia, two in Bogota and one in Medellin. Morten Georgsen, the principal designer of everything that has to do with wood BoConcept, stores visited Bogota on February 22. This is a recognition of the work and discipline of Pablo Sardi and his team.
"Ever since the beginning, I believed in the business of my mother, and always with a view that I saw were a company and not a store," says Sardi.
That is the difference of BoConcept. Sardi brought the U.S. financial culture in the business of interior design, and not just any design, is the Danish minimalism. These two ideologies, the financier and the minimalist design, have much in common.
Minimalism proposes distill all the essence and working in the bag has to be very practical, yet can not stop something because it may break the client. That marriage, and the presence of minimalism in the media, film, television and magazines, were the recipe for the success of BoConcept in Colombia.
Sardi does not look like a banker or a CEO. He sits in a chair is defective in the conference room with a striped shirt of a light purple, compared to a Mac laptop has no tie and is wearing a dark blue jeans. He says that when not working in his spare time he spends in bike riding and horse farms, enjoying her family. At BoConcept everything is simple and enjoyable, beginning with the manager. Perhaps that is the consistency of your business.
The BoConcept conference room is in the basement of the store on Avenue 19, Bogotá. It is a room with white brick walls and an imposing wooden table surrounded by eight leather chairs with high back. Furniture, though they seem, are defective BoConcept designs. If you look carefully there is a hole in the leather of this chair, and this one has a hole in the wood. More than bad, the furniture looks worn, but when the design is minimalist, the defect can not be colossal.
15 years interior design in Bogota was dominated by the classical style. Today there is more variety, and what is the best selling Danish BoConcept design. This design is known for its aesthetics and functionality, and developed in Scandinavia at the beginning of the twentieth century, when the Dane was adapted to poverty. Many years later this type of design found a universal market, and the BoConcept store in Bogotá, one of more than 300, became a role model of the company in America.
Behind the success of BoConcept is the general manager, Pablo Sardi, a passion for urban interior design. Sardi fret child to the United States with his family to Miami. When it came time to go to college decided that the arctic climate of the plains of Indiana was what I needed.
"I left because Miami is a lot of rumba, and sometimes it is difficult to study," says Sardi "That's why I decided to go to a rather dull place where he could study. At school I was never one of the best, then wanted to use to study. "
He studied Business Administration with emphasis in Economics. He graduated. He worked at the New York Stock Exchange from Miami. In these his mother, Maria Mercedes Cruz, who has 35 years of experience in the design, BoConcept decided to bring to Colombia.
BoConcept replaced De Sardi, an interior design store in Bogota that had Sardi's mother before going to the United States. "The business was not BoConcept at the time, the business was a more traditional business, the furniture very elaborate, as unique pieces," he says.
Five years later BoConcept has three stores in Colombia, two in Bogota and one in Medellin. Morten Georgsen, the principal designer of everything that has to do with wood BoConcept, stores visited Bogota on February 22. This is a recognition of the work and discipline of Pablo Sardi and his team.
"Ever since the beginning, I believed in the business of my mother, and always with a view that I saw were a company and not a store," says Sardi.
That is the difference of BoConcept. Sardi brought the U.S. financial culture in the business of interior design, and not just any design, is the Danish minimalism. These two ideologies, the financier and the minimalist design, have much in common.
Minimalism proposes distill all the essence and working in the bag has to be very practical, yet can not stop something because it may break the client. That marriage, and the presence of minimalism in the media, film, television and magazines, were the recipe for the success of BoConcept in Colombia.
Sardi does not look like a banker or a CEO. He sits in a chair is defective in the conference room with a striped shirt of a light purple, compared to a Mac laptop has no tie and is wearing a dark blue jeans. He says that when not working in his spare time he spends in bike riding and horse farms, enjoying her family. At BoConcept everything is simple and enjoyable, beginning with the manager. Perhaps that is the consistency of your business.
