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Fruit Salad and Mixed Veg

... blogging the suburbs since 2005...

Breaking News + Vegemite

"Man steals bike from girl..."

This was on the first page of the website of 'The Australian' :|

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Vegemite, the famous Aussie (now owned by KRAFT) bread spread.... KRAFT recently introduced a 'new' Vegemite, same idea as 'new coke' or whatever it was called. Aparantly the new spread doesn't require butter and has a creamier taste. The naming of the 'New Vegemite' was left to the public and the name 'iSnack2.0' won. Who was on the judging panel? It sounds like something I would buy from an electronics shop, not a supermarket.

It was interesting to read this article and WHY the new Vegemite was brought onto the market....

It began with research more than a year ago showing Vegemite sales had stagnated and were starting to shrink as Australia's growing immigrant population, which had not grown up with the dark-brown spread on the breakfast table, shunned its unique and rather acquired taste.



I just noticed something...I LIKE Vegemite and I NEVER had a 'breakfast table'. I don't think I have ever eaten breakfast at a table with my family.



Burgers? + Oct 3/4October 5th + Stalker

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