Gamestyle

Archive: December 2010

It's all change over at Gamestyle.

By Matt Coxcoxy. Wednesday, December 15, 2010 10:45:50 AM

Gamestyle - New Footer

It's all change over at Gamestyle. We've just implemented a hot new navigational-based footer and a different shade of blue!

The 'old' footer was always intended as a temporary measure but somehow made it's way onto the site and stayed there for far longer than we're willing to admit. The 'new' footer is a marvelous way of finding your way between the sections. It's not the most epic footer design in the world, but it sure is useful.

We've also updated the colour scheme we're using on the site. We were sick and tired of looking at the in-your-face cyan blue that was broadly used site-wide and have replaced it with a more professional and friendly blue colour that is still bright, but better. We hope you'll agree.

Blues

If you have any comments or suggestions, feel free to post in the Feedback Forum

A/B Testing

By Matt Coxcoxy. Wednesday, December 1, 2010 4:19:27 PM

Gamestyle, development, homepage, a/b testing ...

Gamestyle Homepage - gamestyle.com - new vs old

Right now at Gamestyle, we're testing out a new homepage. It's being show to random visitors so we can assess how successful it will be, should we fully launch it.

Many of you will be blissfully unaware that this is going on, because you still see the 'old' page and the lucky few that see the new homepage will be presented with an alternate browsing experience to what they're used to.

It's very early days to assess properly - but it's looking good so far. The initial sample shows that our bounce rate has decreased from ~40% to ~20%. This is a good thing. People seem to be spending less time on the homepage and are finding the content they need and want to see.

If you see the new homepage, let us know what you think in the Feedback Forum.