My OperaThe Growing Trend of Bottled Water Use
Friday, April 6, 2012 6:55:34 PM
The use of bottled water has been rising dramatically in the last two decades; an average growth of 10% per year has been common with billions spent every year on bottled water throughout the world. The reasons for this are multi-faceted, but largely center on convenience and the fact that many people don’t trust their tap water (even though tap water is generally better regulated than bottled water!). Other people keep bottled water on hand in case water pipes freeze, their plumbing is acting up or if the water gets shut off periodically. And of course there are those who carry bottled water while exercising, working or going to school. Whatever the reason happens to be, the use of bottled water continues to rise and this means a golden opportunity for businesses of all shapes and sizes.
Bottled water is in use in many different companies, industries and services across the world now, but most of it is only affixed with the top eight or so labels. Although these companies-such as Aquafina or Evian-hold some monopoly over the water, there is still plenty of scope for things like customized bottled water <http://www.glaswater.com> and custom water within that bottle! So how can this growing trend of bottled water help your business?
It’s quite simply really: bottled water can easily double as a mobile advertisement or at least a reminder of your brand. The labels on bottled water can easily hold things like your company name, an image representative of your brand and even basic contact information (usually a phone number or address). The cleaner the design on the label, the better, since you want it to be memorable without being tacky. And since bottled water is in such heavy use, you can easily infiltrate and take part in the market without dealing with much competition. Just offer your custom bottled water in your business instead of any other bottled water! And of course, always encourage recycling-that way, your advertisement is user and environmentally friendly <http://www.glaswater.com/products_rpet.html>!
But it’s not just what’s on the bottle (i.e., your private label) which can help you; you may also choose to create customized water which can also speak to your brand. For example, a certain flavour may feel as though it would fit with your company or a mineral water or another kind of water. This reinforces your company’s image with drinkers and makes a heavier impact so that more people keep coming in the doors.
If a method of bearing an advertisement or a brand name is on the rise, it just makes good businesses sense to use it. Bottled water continues to increase in use the world over with more demands for varied water, cleaner water, and more environmentally friendly packaging. Any company of any size can rise up to this demand, offering bottled water with a private label and a form of advertising that is useful, not annoying.
Bottled water is only going to keep showing up in widespread use and there is no reason why you shouldn’t jump on board. You can feel good offering high quality water and get your message about your company across at the same time. It’s as close to win-win as advertising can get!
GlasWater.com, custom bottled water, private label bottled water
Bottled water is in use in many different companies, industries and services across the world now, but most of it is only affixed with the top eight or so labels. Although these companies-such as Aquafina or Evian-hold some monopoly over the water, there is still plenty of scope for things like customized bottled water <http://www.glaswater.com> and custom water within that bottle! So how can this growing trend of bottled water help your business?
It’s quite simply really: bottled water can easily double as a mobile advertisement or at least a reminder of your brand. The labels on bottled water can easily hold things like your company name, an image representative of your brand and even basic contact information (usually a phone number or address). The cleaner the design on the label, the better, since you want it to be memorable without being tacky. And since bottled water is in such heavy use, you can easily infiltrate and take part in the market without dealing with much competition. Just offer your custom bottled water in your business instead of any other bottled water! And of course, always encourage recycling-that way, your advertisement is user and environmentally friendly <http://www.glaswater.com/products_rpet.html>!
But it’s not just what’s on the bottle (i.e., your private label) which can help you; you may also choose to create customized water which can also speak to your brand. For example, a certain flavour may feel as though it would fit with your company or a mineral water or another kind of water. This reinforces your company’s image with drinkers and makes a heavier impact so that more people keep coming in the doors.
If a method of bearing an advertisement or a brand name is on the rise, it just makes good businesses sense to use it. Bottled water continues to increase in use the world over with more demands for varied water, cleaner water, and more environmentally friendly packaging. Any company of any size can rise up to this demand, offering bottled water with a private label and a form of advertising that is useful, not annoying.
Bottled water is only going to keep showing up in widespread use and there is no reason why you shouldn’t jump on board. You can feel good offering high quality water and get your message about your company across at the same time. It’s as close to win-win as advertising can get!
GlasWater.com, custom bottled water, private label bottled water
