Thursday, 3. January 2008, 09:24:16
marketing, branding, mma, opera
On December 31, 2007, millions of people in Japan tuned in to watch Norwegian
MMA fighter
Joachim Hansen defeat his opponent Kazuyuki Miyata in the "
K-1 PREMIUM Dynamite2007!!" event.
Read more...
Wednesday, 15. August 2007, 08:19:27
opera, marketing
Apparently, our marketing sucks. That's what comments on My Opera and other sites indicate anyway. However, what these comments usually leave out is a clear explanation as to what "sucks" about it, and what they think our marketing people should be doing to fix this.
Not being a PR/marketing guy myself, I don't really know a whole lot about these things, so here's your chance to educate me! If you think our marketing is bad, why is that, and what specifically should our marketing department be doing to improve? Saying "it sucks" is great to get something off your chest, but to get through to non-marketing people like myself you will have to give me a clear message about what the problem is, and in this case how you would expect it to be addressed.
Keep in mind that we do not have the deep pockets of most other browser vendors
While you are at it, can you list some marketing efforts from this company that you are aware of? For example, we run ads in both online and printed media to my knowledge. We also send people to conferences and such, to raise awareness among various groups of people.
What do I think? Not much, since this is far from my area of work. So go ahead and educate me!
Tuesday, 26. September 2006, 21:02:21
debian, ubuntu, mozilla, firefox
...
Part of the OSS (Open Source Software) community is now
angrily lashing out at its darling, Mozilla (also
covered on digg).
Why?
The Mozilla Corporation wants Ubuntu and Debian to
use the Firefox name and logo correctly, and to run custom patches by Mozilla Corp. before including them in their distributions. Naturally, this makes the process of updating the program harder, and it will be a lot more time consuming to include custom patches for these distributions.
Ubuntu and Debian's position is certainly understandable since it creates more work for them, but some of the criticizm against Mozilla regarding this matter seems to be a bit rash.
If I am not mistaken, a trademark is lost if one does not protect it. This means that anyone can create "Firefox" and distribute it as such. The logo itself is covered by copyright which cannot be lost anyway, but the value of having only one official version of a program to relate to is not to be underestimated. (Please correct me if I'm getting anything wrong here.)
Think of a scenario where everyone can create a product like yours and put
your name and logo of it. Theirs is a cheap ripoff which gives your trademark and logo a bad reputation. Does that sound nice to you?
Mozilla Corp. is protecting its trademarks and logos because it benefits them (users use their products rather than products pretending to be theirs), and it benefits the users (users know that what they are using is an official Mozilla Corporation product, so they know who is responsible for it).
Now, I am not saying that Ubuntu or Debian would give Mozilla a bad name - not at all. The scenario I mention above is purely hypothetical, but I still believe that this is closer to the reason why Mozilla Corp. is doing this than the various conspiracy theories about how Mozilla Corp. is turning into Microsoft and similar remarks from around the Web...
In the end, Mozilla Corp., Ubuntu and Debian may come to an agreement on how to handle this. Maybe Mozilla will be able to give special permission in some cases, or maybe the two Linux distributions will eventually sympathize with Mozilla Corp.'s position and find a way to handle it anyway.
Protecting a brand is beneficial to the owner of the brand as well as the users/customers, so it is no wonder that Mozilla Corp. takes steps to ensure that their brand is kept intact and exclusive.
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