Danh sách Sách điện tử (eBook list) liên tục cập nhật
Wednesday, January 23, 2008 10:41:50 AM
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I. MARKETING
1. 101 Instant Marketing Strategies
2. Al Reece & Jack Trout - 22 Laws of Marketing
3. Ý tưởng Virus
4. How to write a Marketing Plan
5. Marketing Insights from A to Z 80 Concepts Every Manager Needs to Know 2003-03
6. Marketing Without Advertising - Michael Phillips, Salli Raspberry, Mcgraw-Hill
7. Enterprise Marketing Management - The New Science Of Marketing - 2003 Wiley
8. Jossey Bass - Marketing Your Consulting Services
9. David Frey - The Small Business Marketing Bible 2003
10. Marketing for thoes who hate to sell
11. Blue Ocean Strategy - Harvard Business School Press
12. Marketing Manager Course - Chương 1 - Những vấn đề cơ bản Marketing
13. Marketing Manager Course - Chương 2 - Hệ thống thông tin Marketing
14. Marketing Manager Course - Chương 3 - Phân tích môi trường Marketing
15. Marketing Manager Course - Chương 4 - Phân tích thị trường và người tiêu dùng
16. Marketing Manager Course - Chương 5 - Phân tích thị trường B2B
17. Marketing Manager Course - Chương 6 - Phân tích ngành và môi trường cạnh tranh
18. Marketing Manager Course - Chương 7 - Nghiên cứu lựa chọn thị trường mục tiêu
19. Marketing Manager Course - Chương 8 - Định vị sản phẩm
20. Marketing Manager Course - Chương 9 - Chiến lược sản phẩm và dịch vụ
21. Marketing Manager Course - Chương 10 - Chiến lược giá
22. Marketing Manager Course - Chương 11 - Chiến lược phân phối
23. Marketing Manager Course - Chương 12 - Chiến lược xúc tiến hỗn hợp
24. Marketing Manager Course - Chương 13 - Thiết kế một chiến lược Marketing điển hình
25. Marketing Manager Course - Chương 14 - Thực hiện các chương trình Marketing
26. Marketing Manager Course - Chương 15 - Kiểm tra các hoạt động Marketing
27. Marketing Manager Course - Chương 16 - Nghề bán hàng và Quản trị bán hàng
28. Marketing Manager Course - Chương 17 - Chiến lược và Cơ cấu tổ chức lực lượng bán hàng
29. Marketing Manager Course - Chương 18 - Trở thành Người giám đốc bán hàng Chuyên nghiệp
30. Marketing Manager Course - Chương 19 - Kỹ năng lãnh đạo trong bán hàng
31. Marketing Manager Course - Chương 20 - Các công cụ giúp lập kế hoạch bán hàng
32. Marketing Manager Course - Chương 21 - Dự báo bán hàng và lập ngân sách bán hàng
33. Marketing Manager Course - Chương 22 - Tuyển dụng, đào tạo nhân viên bán hàng
34.
II. QUAN HỆ CÔNG CHÚNG, PR (PUBLIC RELATIONS)
1. PR là gì?
2. Thông báo báo chí là gì?
3. Quan hệ báo chí là gì?
4. Cách phát biểu trước công chúng
5. RACE là gì?
6. Truyền thông là gì?
7. Am hiểu các phương tiện truyền thông
8. Media Relation Glossary
9. McGraw Hill - Advertising and Promotion An Integrated Marketing-communications Approach
III. BÁN HÀNG (SALES)
1. Techniques for Sales - Roger Dawson
2. Sale force management
3. Customer Relationship Management 2002
4. The Seven Keys To Managing Strategic Accounts, McGraw-Hill
5. Understanding What Customers Value - Harvard Business School Press
6. The Customer Loyalty Solution - McGraw-Hill
7. Secret Service -Hidden Systems That Deliver Unforgettable Customer Service - 2003 John R. DiJulius
8. Achieving Superior Business Results through Market - Focused Staffing - 2003 David Sears Amacom
9. The Sales Success Handbook, McGraw-Hill
IV. TỔ CHỨC SỰ KIỆN (EVENT)
1. Developing an Event proposal
2. Planning a special Event
3. Professional Event Coordination (2004) - Julia Silvers WILEY
V. THIẾT KẾ ĐỒ HOẠ (GRAPHIC DESIGN)
1. iGURU - Nguyên tắc cơ bản thiết kế Logo
2. iGURU - Chọn tông màu da khi chỉnh ảnh kỹ thuật số
3. iGURU - Nguyên tắc cơ bản phục chế ảnh - Phần I
4. iGURU - Nguyên tắc cơ bản phục chế ảnh - Phần II
5. Nguyên tắc phối màu
6. Effectively Design
7. Sesign and Graphics - The Non Designers Design Book 2E
8. Awaken Your Interior Designer
9. Taschen Graphic Design for the 21st Century
10. Basic Books Emotional Design Why We Love Or Hate Everyday Things
11. Photoshop Restoration & Retouching, Second Edition (Paperback)
12. InDesign CS2 at Your Fingertips
13. Sams - Adobe InDesign CS2 at work Projects You Can Use on the Job
14. How To Do Everything With Illustrator CS
15. Peachpit Press - Adobe Indesign Cs2 - Breakthroughs
16. Graffiti World Street Art From Five Continents
17. The Colour Image Processing Handbook Optoelectronics Imaging and Sensing
18. Coloring In Illustrator
VI. THIẾT KẾ WEB (WEB DESIGN)
1. John Wiley & Sons - 250 HTML and Web Design Secrets
2. Web Programming - Effective Web Design, 2nd Edition.
3. Design for Web Developers Colour Layout
4. CSS Web Sites with Dreamweaver MX 2004
5. Manning Publications RSS and Atom In Action Web 2.0 Building Blocks
6. The Principles of Beautiful Web design
7. Advanced ActionScript Components Mastering the Flash Component Architecture
8. OReilly Building Scalable Web Sites
9. New Riders Stylin with CSS A Designers Guide
10. Integrated and CSS A Smarter Faster Way to Learn
11. Macromedia Press - Macromedia Dreamweaver MX Dynamic Applications
12. CSS Cookbook
13. Macromedia Press - Learning ActionScript 2.0 for Macromedia Flash 8
14. Muska and Lipman Premier Trade Web Design for Teens
VII. MARKETING TRỰC TUYẾN (E-MARKETING)
1. Butterworth Heinemann - Total E-Mail Marketing
2. E-Commerce - Essential Guide Online Marketing Finance
3. Effective E-Mail Marketing The Complete Guide to Creating Successful Campaigns Amacom
4. Web Search Savvy - Strategies and Shortcuts for Online Research
5. Capstone ExpressExec E-People - On-line People Strategies
6. Idea Group Publishing - Web Systems Design and Online Consumer Behavior
VIII. THƯƠNG MẠI ĐIỆN TỬ (E-COMMERCE)
1. Google Adwords
2. E-Commerce Security Advice from Experts
3. Idea Group - Business To Business Electronic Commerce
4. Gurus on Ebusiness
5. Putting Your Small Business On The Web - Peachpit Press
6. Putting Your Small Business On The Web - Peachpit Press
7. Don't Get Burned on eBay - O Reilly
IX. BRAND
1. Mo Hinh Dinh Gia Thuong Hieu
X. TELLINGSTORY
1. The world is flat, Thế giới phẳng
XI. QUẢN LÝ CỘNG ĐỒNG TRỰC TUYẾN
1. Community Building On the Web
2. Digital Communitiesin a Networked Society - Kluwer Academic Publishers
XI. QUẢN LÝ THAY ĐỔI (CHANGE MANAGEMENT)
1. Managing Change and Transition, Harvard Business School Press
XII. SEO
1. Search Engine Optimization Basics
2. SEOElite FoolProof Guide
3. Wordware Publishing Search Engine Optimization with WebPosition Gold
4. Search Engine Optimization An Hour a Day
5. Search Engine Optimization For Dummies 2nd Edition
XIII. PHOTOGRAPHY
1. Digital Art Photography For Dummies
2. Commercial Photoshop Retouching In the Studio
3. Design Photography
4. The Art of Photoshop for Digital Photographers (Paperback)
5. Lighting the Nude - Top Photography Professionals Share Their Secrets
6. Kỹ thuật chụp ảnh đẹp
XIV. QUẢN TRỊ KINH DOANH
1. Manager's Guide To Performance Reviews, McGraw Hill
2. Manager's Guide To Strategy,McGraw Hill
3. Knowing a Winning Business Idea When You See One Harvard Business School Press
4. 29 Leadership Secrets From Jack Welch, McGraw Hill
5. What Is Strategy - Porter Michael
6. The Manager's Guide To Effective Meetings McGraw-Hill
7. Value Sweep Harvard Business School Press
8. The Toyota Way 14 Management Principles From The Worlds Greatest Manufacturer, Mcgraw-Hill
9. Cac Phong Cach Lanh Dao
10. Nghe thuat lanh dao
11. Vocabulary Basics for Business, Prentice Hall
XV. QUẢNG CÁO
1. Advertising to Children on TV- Context, Impact, and Regulation
XVI. CÁC KỸ NĂNG MỀM
1. Critical Thinking - Tools for Taking Charge of Your Professional and Personal Life
2. Fearless Interviewing, McGraw-Hill
3. How To Shine At Work McGraw-Hill
4. How To Solve Physics Problems And Make The Grade, McGraw-Hill
5. Life Matters Creating A Dynamic Balance Of Work Family Time and Money - 2003 McGraw-Hill
6. Be Your Own Career Consultant - 2002, Gary Pyke, Pearson
7. Building a Corporate Culture that Values Straight Talk and Rewards Integrity - 2003 Larry Johnson
8. Creating a Dynamic Balance of Work Family Time and Money - 2003 A. Roger Merrill, McGraw-Hill
9. Critical Thinking Tools for Taking Charge of Your Professional and Personal Life - 2002 Richard W
XVII. QUẢN LÝ RỦI RO
1. Making Enterprise Risk Management Pay Off, Prentice Hall
2. How Leading Companies Implement Risk Management - 2002 Thomas L. Barton Prentice Hall
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