Impresion sobre rigidos How to Prepare Your Design Files For Printing
Wednesday, October 27, 2010 7:31:09 PM
Whether you're considering an online or local print shop for printing your personal designs, correct file preparation is essential to the successful completion of the process. You may be designing brochures, business cards or other documents for clients as part of a small home-based business or you may be working with personal documents, like family newsletters, custom-made holiday cards, or marketing materials for your sole proprietorship. No matter what the print job is for, providing files in the correct format to a professional printer is a critical part of getting the job done right.
With any project, the design itself and the manner in which you prepare files for printing will both be of equal importance. A fantastic design that isn't printed on time as a result of file format issues or file preparation problems will leave you hanging. Failing to meet a deadline for a client can result in loss of profit as well as reputation. Being as savvy as possible about the file preparation process will allow you greater success in your business ventures.
Here are some helpful tips to make your printing activities as successful as possible and your printing schedule timely.
Print Specifications
Once you've determined which professional printer you will use for a project, contact them for assistance in establishing the right layout for a particular design. Most professional printers require specific file formats. While you can work with a variety of programs to achieve good quality prints, you will need to know in which format the file must be saved in order for the printer to access it. Your version of a design program may not be compatible with the software utilized by the printer.
Additionally, you must understand the basic print specifications for achieving top-quality prints. Your print company will be able to advise you on those specifications. Printer provided specs like safety zones and bleeds will allow you to send the file off in the best possible condition for completing your print job on time and with good quality.
Color Conversion Processes
Most professional printers use a four-color process for achieving the best, most accurate and vivid color prints. If you are working in a design program that utilizes only a three-color process or RGB, then you will need to convert your colors prior to sending the document off to the printer. There are color conversion tools which allow you to assign RGB color values with their CMYK (four-color process) equivalent shades.
Converting colors can be accomplished in two ways. You may manually adjust colors in your documents using a fully functional color conversion program, or you can use a color conversion program to identify equivalent colors and send those specifications off to the printer along with your files.
Font Choices and Font File Types
One of the most common issues encountered by professional printers is inadequate information on font styles contained in documents or incorrect fonts being used by novice designers. With each document you send to the printer, you may want to consider sending a partner .eps image file which contains embedded fonts. You can also forward the actual font files including the print and screen versions of fonts so the printer is able to compare the two to find any font errors prior to printing.
Many novice designers are accustomed to manual font adjustments in word processing; however, using fonts that actually have a bold or italicized version available will lessen the chances of font problems with printing. Many of the manual font adjustments you make in standard word processing are lost during file transfers and conversions, making them poor choices for professional design jobs.
Troubleshooting Trapping and Misalignment Issues
Dealing with designs which include overlapping colors can be difficult, at least when you are less experienced in preparing files for sending to a printer. If your design has overlapping objects of different colors included in it, consider asking your printer if they can trap for you.
Trapping prevents white lines from appearing between objects of different colors in an overlapping design. It additionally keeps colors from merging in any part of the design in which different objects are supposed to be unique shades. Many printers will perform trapping processes for you but you may be responsible for completing the prep work yourself, in which case you will need to become more familiar with trapping techniques to avoid misalignment issues with your designs.
Image Preparation
Whether your print job includes photos or graphic images, you will need to send all image files to your printer separately. Edit the images prior to placing them in your design file and ensure that each is saved in at least a 300 dpi format. You may also want to consult your printer on certain images in order to know what format might provide the best resolution in your finished document. Your printer will also be able to provide you with the graphics format in which image files should be submitted. Usually a .tif or .eps format is best but printers vary on their preferences and capabilities.
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