who is gordon martin

There is so much hype in the Search engine optimisation industry probably because it is a techno field plus is very competitive so everyone is endeavouring to eyebrow everyone else and get the upper edge.

Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.

Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.

Yes Search engine optimization can be technical but only usually after you got it drastically wrong in the beginning - your site that is. If you did not hire a good Search engine optimisation consultant to supply you with the run-down Before you decide to start building then you probably ended up with a web site punctured with a million Search engine optimization holes. These web sites can take some fixing without a doubt. Most web designers do not know anything with regards to Search engine optimisation and what they do know they hardly ever implement because they aren't requested to by you! Not selecting a good Search engine optimization consultant is like developing a three storey home without having an architect and engineer and expecting the builder to get it right - no way.

I encounter a great Search engine optimization site once in every 100 sites. This is a terrible track record for web-developers. Almost every other single web site is a ship full of holes sinking in the lower regions of page 196 of Google!

So aside from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)

Content is King

Google makes use of inbound links a lot right now to judge a sites popularity. However, it is currently super easy to generate back-links of high quality in large amounts to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people's ranking will come crashing to the ground overnight.

On the other hand, Google always wants Good quality content - the best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your website will always do well regardless of what twists and turns Google puts its search engine algorithms through.

Under no circumstances ever neglect that content is king within the SEO jungle. Ignore at your peril.

We battled to get content material on clients websites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.

Your content delivery engines needs to be well tuned

Don't think that you can simply add content to a website and miss out on the platform you happen to be adding it to. Google wants to make sure that the content material is not just the best for the keyword requested, but it also provides the very best user experience. So make sure you cross your T's and dot your SEO eyes when it comes to ensuring your website provides the best experience such as doing these :

Make sure your server is fast - Google a short time ago added this one - upgrade right now if it takes too long to download your webpages

Make sure ALL images have ALT tags WITH meaningful content

Make sure every page has a UNIQUE page title relevant to the content of the page

Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)

Make sure there are no less than 300 words of meaningful text on any web page - the more the better for Google

Make sure that if you are using a Website cms that the URL's are fixed so only phrases show up (and preferably keywords) and not funny programming expressions and numbers

Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text

If you cannot add content to your website (maybe you have a flash site), then at least add a weblog attached to your website - this helps a great deal

When you next renew your current domain, renew not less than 3 years - of course longevity shows maturity and raises trust

Back-links and more inbound links

And lastly don't stop back-linking. Right now it's the powerhouse for Search engine optimisation but do not rely on this for the long term.

So I hope this has helped 'de-hype' a few of the SEO resources available and assisted you along the Search engine optimization road a bit further.

who is gordon martin

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