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Hair salon patrons usually think of their salon's logo before they think of the name. If you're unsure of what type of logo you should create, here are some suggestions before you hire a designer.

The job of a hair stylist is a lot like that of an artist-to create something beautiful. This creativity and the type of service they offer can be portrayed in a logo for their hair salon.

A truly effective hair salon logo represents everything your salon is all about. It can communicate a mood, an attitude or anything else that you want your brand to be about.

Your logo is one of your main advertising assets. It will attract a certain age and/or socioeconomic group with its design. A homey, welcoming logo will produce a different clientele than an edgy, colorful one. Think about the kind of stylists you have or plan to hire, the kind of styling that you yourself enjoy and what type of patrons would make your salon a place where you enjoy working. Throw in some colors or graphics that express the atmosphere and dcor of your salon.

The whole point of a logo is to make people remember your salon, not confuse it with another one. Make sure that your logo is not similar to someone else's. Your salon's logo should stand out from the others so there is no brand confusion.

You've probably seen other salons whose logos appeal to you. Rather than making yours similar, figure out what aspects of the design appeals to you. You might turn the way they combine colors into a contrasting color theme of your own or get ideas from the way they space their graphics.

The simplest logos are the most easily remembered. You'll notice that they are simple, use just a couple of colors and avoid overly decorative lettering. They make a distinct, memorable impression.

One test of a good logo is how good it looks when duplicated on a black and white copy machine. That way it can be faxed or copied and still maintain its impact. Using fewer colors also means savings in printing costs.

The font you use is essential in the impression your logo makes. A very simple background with a bold font will often make a stronger impression than a more colorful, busier logo.

Images are often the first thing that people notice in a logo so it's important that yours are different from your competitors'.

A simple logo can avoid it looking clichd. For instance, if you've named your salon The Cutting Edge and use an the profile of a classic hairstyle with a pair of scissors it will be more effective than a collection of tools.

A logo should convey a lot about your salon-the skill of your operators, the ambience of the salon and it should appeal to the clientele you want to attract. A good, solid design will serve you well for years.

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