My OperaJavier Duarte de Ochoa The Value of Political Yard Signs
Tuesday, February 22, 2011 5:06:58 PM
Political yard signs are more than cardboard on a stick, they represent the very foundation of what our government is all about. Political yard signs give citizens a voice in how the country is run. They clue the voting public in that the time is here to make some important decisions about our country. When it's this important, why leave it to chance.
Advance Your Candidate's Cause with Campaign yard signs
Election yard signs may be considered bottom-of-the-barrel marketing when compared to more flashy forms of political advertising. However, they are a favored grassroots marketing tool that has stood the test of time. Used by local political candidates and those who aspire to national offices as well, they are tried, true and effective. One might say that election yard signs are the granddaddy of all forms of political marketing.
Given how election yard signs are, their design should not be left to chance. It is an extremely important part of turning a "Nay," into a "Yay" vote, and vice versa. Design is imperative in election yard signs because they convey a message about who the candidate is and what they stand for. And bear in mind, Americans are infused with thousands of marketing messages on any typical day. To be noticed, your message has to, at a minimum, stand out. How can you do this?
2 Crucial Design tips for Election Yard Signs
They have to see it to believe it: Many are so eager to get their candidates message across that they try to crowd everything onto one sign. This has the opposite effect, as most passersby won't have the time, or inclination to take in the whole message. So, make your campaign lawn sign readable. This is best achieved by stick with a simple, powerful message.
Decide on Its Purpose: Campaign yard signs generally serve one of three purposes: to garner votes for a particular candidate, to encourage voters not to vote for a candidate or to heighten the awareness of a candidate. Decide which purpose you want before you set out to design your Campaign yard signs.
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