My OperaThe book and its author
Tuesday, August 8, 2006 7:55:28 AM
The Book
This book explores the contemporary knowledge of the aspects of Corporate Social Responsibility (CSR). Interestingly, as administrative and political governance worldwide is finding it difficult to deal with the problems of the people to its dismay, there is an increasing dependence on the corporate world as one having some solutions to the problems-certainly not without the dichotomy, dispute, debate and doubt of their capability - related to wealth distribution, creation of opportunities of the marginalized people and the sustenance of the natural environment. What once started as a moral plea for the corporate to share their wealth for the society and community is today, showing the signs of maturity as one being part of the business process and strategy formulation. The strategic intent is becoming a necessity as business to its pleasant surprise is finding that the new growth areas of corporate sustainability are where the people with unsaturated contentment, or plainly the poor people live. In addition, this CSR activism is in line with the thinking of one dominant group of thinkers who believe that corporate are in better position to solve the local and also may be, global problems than the politics and policies in general. The book explains why the plank of CSR provides a unifying concept of playing by all the rules of business-ethics, strategy and situational legality.
The Author
Jayanta Bhattacharya, a prolific writer of many hues, is a professor in the Department of Mining Engineering and Center for Educational Technology at Indian Institute of Technology, Kharagpur. He is a dedicated environmentalist with keen interest in natural methods of wastewater and soil remediation. As understanding of business is crucial to the understanding of the progression of the global environmentalism he keeps two somewhat parallel interests: business and the environment. At the time of publication of this book, he is an invited Senior Fellow in Korean Institute of Geosciences and Minerals to work on the scientific methods of bacterial bio-remediation of wastewater and soil.
In many ways, this book is a natural continuation of his highly credited book,” Global Corporate Environmentalism”, published by the same publisher. This book is his fifth overall and second in the genre.
He is also the long-standing editor of the very popular Indian Institute of Technology Newsletter “The Kgpian ” and Journal,” TAAJ”.
My recent photos:Photoshop Album Starter Edition.exe
This book explores the contemporary knowledge of the aspects of Corporate Social Responsibility (CSR). Interestingly, as administrative and political governance worldwide is finding it difficult to deal with the problems of the people to its dismay, there is an increasing dependence on the corporate world as one having some solutions to the problems-certainly not without the dichotomy, dispute, debate and doubt of their capability - related to wealth distribution, creation of opportunities of the marginalized people and the sustenance of the natural environment. What once started as a moral plea for the corporate to share their wealth for the society and community is today, showing the signs of maturity as one being part of the business process and strategy formulation. The strategic intent is becoming a necessity as business to its pleasant surprise is finding that the new growth areas of corporate sustainability are where the people with unsaturated contentment, or plainly the poor people live. In addition, this CSR activism is in line with the thinking of one dominant group of thinkers who believe that corporate are in better position to solve the local and also may be, global problems than the politics and policies in general. The book explains why the plank of CSR provides a unifying concept of playing by all the rules of business-ethics, strategy and situational legality.
The Author
Jayanta Bhattacharya, a prolific writer of many hues, is a professor in the Department of Mining Engineering and Center for Educational Technology at Indian Institute of Technology, Kharagpur. He is a dedicated environmentalist with keen interest in natural methods of wastewater and soil remediation. As understanding of business is crucial to the understanding of the progression of the global environmentalism he keeps two somewhat parallel interests: business and the environment. At the time of publication of this book, he is an invited Senior Fellow in Korean Institute of Geosciences and Minerals to work on the scientific methods of bacterial bio-remediation of wastewater and soil.
In many ways, this book is a natural continuation of his highly credited book,” Global Corporate Environmentalism”, published by the same publisher. This book is his fifth overall and second in the genre.
He is also the long-standing editor of the very popular Indian Institute of Technology Newsletter “The Kgpian ” and Journal,” TAAJ”.
My recent photos:Photoshop Album Starter Edition.exe
