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Saturday, March 31, 2012 4:17:30 AM
How Multivariate Testing Works
Multivariate testing - also known as MVT - is a process that lets you test multiple variables all at the same time to find the combination that is most likely to provide the best results. While MVT is more complicated to manage than split testing, you can get results from it a lot quicker. In this article, we're going to look at how it works and how you can use it on your websites.
Many people refer to MVT as "Taguchi" testing, but the fact is that is only one of several methodologies. You can get various software tools for running these tests, and each uses particular methodologies.
There are mathematical differences between each of the methods but we're not going to get into detail in this article.
One of the most popular MVT tools is Google Website Optimizer, partly because it costs nothing. Another good application is Split Test Accelerator, which is not free but is quite powerful.
With either tool you set up a number of options that you want to test:
- Headlines
- Subheadlines
- Calls to action
- Order buttons
- Color scheme
- Making Money With Clickbank
- etc.
You can choose any options you want on your sales page and create several versions of each. Whenever a visitor comes to the page, they'll see some combination of all those factors.
For example, visitor A might see headline #2, color scheme #1, call to action #4 and PS #2 while visitor B could see headline #1, color scheme #2, call to action #1 and PS #3. Each combination is tracked to the sale or whatever is considered a conversion.
When you have enough conversions for the data to be statistically sound, the software will tell you which combination of all the different variables is likely to result in the highest conversions.
Compared to split testing each option individually, this can save a huge amount of time. And because it can test so many combinations at once, you can test far more variables that you would by running split tests.
Multivariate tests require more thought and planning to set up, but they're definitely worth it in the end. The extra data that you'll get can save you months and months of testing.How To Use Clickbank
Multivariate testing - also known as MVT - is a process that lets you test multiple variables all at the same time to find the combination that is most likely to provide the best results. While MVT is more complicated to manage than split testing, you can get results from it a lot quicker. In this article, we're going to look at how it works and how you can use it on your websites.
Many people refer to MVT as "Taguchi" testing, but the fact is that is only one of several methodologies. You can get various software tools for running these tests, and each uses particular methodologies.
There are mathematical differences between each of the methods but we're not going to get into detail in this article.
One of the most popular MVT tools is Google Website Optimizer, partly because it costs nothing. Another good application is Split Test Accelerator, which is not free but is quite powerful.
With either tool you set up a number of options that you want to test:
- Headlines
- Subheadlines
- Calls to action
- Order buttons
- Color scheme
- Making Money With Clickbank
- etc.
You can choose any options you want on your sales page and create several versions of each. Whenever a visitor comes to the page, they'll see some combination of all those factors.
For example, visitor A might see headline #2, color scheme #1, call to action #4 and PS #2 while visitor B could see headline #1, color scheme #2, call to action #1 and PS #3. Each combination is tracked to the sale or whatever is considered a conversion.
When you have enough conversions for the data to be statistically sound, the software will tell you which combination of all the different variables is likely to result in the highest conversions.
Compared to split testing each option individually, this can save a huge amount of time. And because it can test so many combinations at once, you can test far more variables that you would by running split tests.
Multivariate tests require more thought and planning to set up, but they're definitely worth it in the end. The extra data that you'll get can save you months and months of testing.How To Use Clickbank
