Video on the web part 2
Thursday, 6. August 2009, 07:24:26
Google is trying to buy On2 Technologies. If this happens, Google will control video compression technology that is one of the better in the industry.
Even if the information is sparse what will happen, I am pretty confident that this will improve the chances of getting a standard video codec that everyone will agree on.
That YouTube starts to support Google's own video format seems like a given thing, and that they do it in the HTML5 video tag is equally likely. After that, more speculation is needed, but I think that they will make it royalty free, since they need to get the codec into all browsers and operating systems to make it successful.
Then, if all the above happens, H.264 will be less relevant. Maybe even H.264 will be made royalty free, to avoid losing the battle for the web.
It is only a few months before we will know the actual plans, I hope it is worth waiting for.
Even if the information is sparse what will happen, I am pretty confident that this will improve the chances of getting a standard video codec that everyone will agree on.
That YouTube starts to support Google's own video format seems like a given thing, and that they do it in the HTML5 video tag is equally likely. After that, more speculation is needed, but I think that they will make it royalty free, since they need to get the codec into all browsers and operating systems to make it successful.
Then, if all the above happens, H.264 will be less relevant. Maybe even H.264 will be made royalty free, to avoid losing the battle for the web.
It is only a few months before we will know the actual plans, I hope it is worth waiting for.
WIDGETIZE