Play-with-Korea

KT&G, Korea's foremost tobacco manufacturer, is poised to bring the world-famous ``Davidoff''-branded products in the nation under a partnership with Imperial Tobacco Group.

The Seoul-based outfit said Monday that the products, dubbed Davidoff Classic, will be released Wednesday nationwide at the price of 2,500 won (around $2) a pack. KT&G said that the new tobaccos are designed to meet local tastes.

``Davidoff cigarettes are typically 9.3 centimeters long but we cut down the length to 8.4 centimeters, which are loved by a vast majority of domestic smokers,'' a K&G spokesperson said.