DreamConcept in Our Beauty Planet.

 


beautiful...

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It is difficult for the person to live without blurring.

Therefore, the sublimeness when carrying it out and beauty : belief.

Cannot the person able to be dressed in [**] and to know.

[**] and love : as ..-.. person in ..continuation.. the [ha] actual truth.

Though it doesn't understand whether

If you see from the aspect of the belief (The means is put) to live

It cannot be said that it is not.

In short, in the counterplan at that time

Person who has influence (influencer)

[Deattakoto] is imaginable.

The height were also 180 and might have had externals at that time.

To surroundings to know the person, the thing, and the policy now

With the mass communication medium, sales promotion media, and Web, etc.

Though it has succeeded in many in human-wave tactics

The technique is made chronic, too and it becomes the society of surfeit of information.

Becoming a topic by the number 1 or the high rank in the world

It became not easy.

CM frame sold every 15 seconds.

You are sure to feel it because you see day TV.

Do it ring in one's heart?

You may not exist the impression even if it is.

It must be feelings.

In a word, the influence becomes it not is.

Hereafter,

Influencer marketing

[Ba] [zu] (by word of mouth) marketing

..drinking.. age.

However, the influence is difficult only for a famous person.

What is publicity (Publicity)?

1)Be well known. Reputation.

2)Advertisement, advertisement, and announcing to public.

Though it solves and it writes in the dictionary

The advertisement, the advertisement, and announcing to public : in Japan.

The image of the same category is strong.

However, there is a big difference with advertisement and PR.

The world of the business is also different.

The advertisement

Being paid attention by "Standing signboard" is the main mission.

On the other hand, PR :.

..".. to obtain a lot of people's mutual agreement

To go smoothly by an elaborate persuasion, rolling, and the conversation work

The air in the place and the age is made. "

..missing.. mission.

What is the work of public relations (Public Relations)?

"Work to manage connection with the public".

The United States war of independence of origin of PR

Even to "People participation campaign"

It is said that it will go back.

It is sales promotion of the enterprise now.

Though it is applied to the branding strategy

It is not only that.

In the corporate misdoing and the labor struggle century 20

Active Mr. ivy Lee

For the purpose of the public opinion formation at World War I of the United States

Organized "Creel committee"

Recent presidential election

(declaration strategy with Obama's speech writer's hand)､

Environmental campaign

Developing country support campaign

AIDS extermination campaign

Breast cancer extermination campaign

NGO, IMF, and the White House

Contraception campaign in India

Olympics bidding campaign

Taking an active part in it is and all public policy fields

It is the realities of PR industry in the current world.

If you give an extreme example

Nazis Hitler's campaign

(The Olympics of festival of the century was used well. )､

Imperial headquarters announcement to integrate army and mass communication in Japan of prewar days

U.S.A. Government including Roosevelt

War participation uplift propaganda to the people by the Pearl Harbor attack

(Apart from the truth . There is a possibility. )

PR company : from the each country government and NGO.

The business in the public policy field fast

It was requested, and it descended, and people-to-people diplomacy was included.

Correspondence to an international campaign

It is likely to need it.

The grasp of local information becomes a key in it.

Media, political context, opinion leader, and α blogger in a certain country

NGO and the industry group are perfectly understood the bird's-eyeview.

It runs to the word, the culture, the religion, and the lifestyle.

Having various networks becomes necessary indispensable.

And, further

It is an international policy debate and journalism as for the matter.

The ability to drink and to locate in the current of the history is needed.

Advertising industry is assumed that this respect is weak for Japan.

The market scale is below the tenth of the United States.

Though the campaign to host the Olympics

This is a kind of international infowar.

The approach of PR industrial [he] will become a key problem in the future.